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REV.NOW
Universalis earns about
$185.8K/month
range $102.2K – $269.4K · $2.23M/year
Live data · refreshed every hour
Per Day
$6.2K
$3.4K – $9.0K
Per Week
$43.4K
$23.8K – $62.9K
Per Month
$185.8K
$102.2K – $269.4K
Per Year
$2.23M
$1.23M – $3.23M
Lifetime
$5.57M
$3.07M – $8.08M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Universalis
Auto-generated from this app's real revenue ($185.8K/month · $2.23M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
40/100
Opportunity
80/100
Cloneability
$8
Revenue / install
✓ Features to copy
- subscription paywall (~$1.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Universalis is at $1.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Universalis for 30 days - here's what I'd do differently"
- "Why Universalis costs $1.99/mo when ours costs $1.19"
- "The lifestyle app Universalis won't tell you these 3 things"
Monetization
Paid app ($9.99)Revenue mix (estimated)
- Paid upfront ~100%
Paying users (est.)
698K installs · 12% active · 111.6% pay
In-App Purchases 7
- Weeklyest. Sung Latin Compline $3.99 /week ~$17.34/mo
- Weeklyest. Revelations of Divine Love $5.99 /week ~$26.03/mo
- Weeklyest. Journey into Light $5.99 /week ~$26.03/mo
- Subscription Daily Mass Readings2 tiers $1.99 – $19.99 range
- Subscription All Hours2 tiers $2.99 – $29.99 range
- Subscription Daytime Hours2 tiers $2.99 – $29.99 range
- One-timeest. Add-on translation: RSV Hours $1.99 one-time
7 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 3.164
- Released
- Jan 31, 2019
- Last Updated
- Apr 30, 2026
- File Size
- 85.9 MB
- Required OS
- 12.0
- Content Rating
- 4+
- Category
- Lifestyle
- Price
- USD9.99
- Currency
- USD
- Languages
- English
- Developer
- Universalis Publishing
What's new in v3.164
The Fonts screen now offers you access to many additional Apple-supplied fonts (on iOS 26 only).
Fun Numbers - share these
$0
every second
$4
every minute
$258
every hour
$6.2K
every day
- ☕ Buys 1K $5 coffees every day
- 👨💻 Pays for 12 senior engineer salaries per year
- 🚗 Earns enough for 53 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 70 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
698K
estimated from 8,719 ratings
Active Users (MAU est.)
84K
12% of installs · default benchmark
Rating
4.92 ★
9K reviews
Monetization
Paid app ($9.99)
Rating Distribution
5★
8K
4★
362
3★
44
2★
28
1★
40
Compare Universalis or explore similar apps
Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Universalis
How much money does Universalis make on the App Store? ⌄
Universalis has an estimated App Store revenue of $185.8K per month (~$2.23M per year, $6.2K per day) with a likely range of $102.2K to $269.4K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Universalis get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (9K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 698K total iOS downloads for Universalis - and roughly 84K monthly active users on iPhone and iPad.
Is Universalis a top grossing iOS app and what is its App Store rank? ⌄
Universalis is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Universalis compares to other highest-grossing iPhone and iPad apps.
How is Universalis App Store revenue estimated? ⌄
Rev.now estimates Universalis App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Universalis offer on iOS? ⌄
Universalis offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Universalis App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Universalis side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Universalis? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Universalis. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
