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REV.NOW
USA TODAY PLAY Crossword+ earns about
$5.8K/month
range $3.2K – $8.5K · $70.0K/year
Live data · refreshed every hour
Per Day
$194
$107 – $282
Per Week
$1.4K
$749 – $2.0K
Per Month
$5.8K
$3.2K – $8.5K
Per Year
$70.0K
$38.5K – $101.5K
Lifetime
$175.0K
$96.3K – $253.8K
Brand revenue
📰 Reported
USA Today Co. - full brand revenue
Annual brand revenue (2022)
$2.9B/year
App Store / Play Store share
1%
≈ $70K/year of in-app revenue
Off-store revenue (everything else)
$2.9B/year
99% of total brand revenue
USA Today Co. earns about $2.9B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for USA TODAY PLAY Crossword+
Auto-generated from this app's real revenue ($5.8K/month · $70.0K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
18/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$2.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
USA TODAY PLAY Crossword+ is at $2.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried USA TODAY PLAY Crossword+ for 30 days - here's what I'd do differently"
- "Why USA TODAY PLAY Crossword+ costs $2.99/mo when ours costs $1.79"
- "The games app USA TODAY PLAY Crossword+ won't tell you these 3 things"
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
729K installs · 19.7% active · 1.0% pay
In-App Purchases 2
- Monthly Monthly Subscription $4.99 /month
- Subscription USA TODAY Crossword3 tiers $2.99 – $39.99 range
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.21.0
- Released
- Apr 6, 2019
- Last Updated
- Mar 17, 2026
- File Size
- 78.6 MB
- Required OS
- 16.6
- Content Rating
- 4+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- USA TODAY
What's new in v2.21.0
• We've resolved several bugs and improved performance
Fun Numbers - share these
$0
every second
$0
every minute
$8
every hour
$194
every day
- ☕ Buys 39 $5 coffees every day
- 🚗 Earns enough for 2 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2,221 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
729K
estimated from 9,117 ratings
Active Users (MAU est.)
144K
19.7% of installs · GAMES category benchmark
Rating
4.50 ★
9K reviews
Monetization
Free casual game · ads + tiny sub take (~$0.08/MAU)
Rating Distribution
5★
7K
4★
920
3★
323
2★
196
1★
590
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Frequently Asked About USA TODAY PLAY Crossword+
How much money does USA TODAY PLAY Crossword+ make on the App Store? ⌄
USA TODAY PLAY Crossword+ has an estimated App Store revenue of $5.8K per month (~$70.0K per year, $194 per day) with a likely range of $3.2K to $8.5K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does USA TODAY PLAY Crossword+ get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (9K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 729K total iOS downloads for USA TODAY PLAY Crossword+ - and roughly 144K monthly active users on iPhone and iPad.
Is USA TODAY PLAY Crossword+ a top grossing iOS app and what is its App Store rank? ⌄
USA TODAY PLAY Crossword+ is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how USA TODAY PLAY Crossword+ compares to other highest-grossing iPhone and iPad apps.
How is USA TODAY PLAY Crossword+ App Store revenue estimated? ⌄
Rev.now estimates USA TODAY PLAY Crossword+ App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does USA TODAY PLAY Crossword+ offer on iOS? ⌄
USA TODAY PLAY Crossword+ offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare USA TODAY PLAY Crossword+ App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare USA TODAY PLAY Crossword+ side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for USA TODAY PLAY Crossword+? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for USA TODAY PLAY Crossword+. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
