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Value Study: art reference icon

Value Study: art reference App Store Revenue Estimate

Diem Limited · Graphics & Design

In art, value (or tone) refers to how light or dark a colour is. If you're learning to paint or draw, doing value studies is one of the best ways to improve. These small, loose sketches in greyscale help you understand where shadows fall an…

App Store ★ 4.8 Free IAP 🎯 Opportunity 22 🔨 Clone 65
REV.NOW
Value Study: art reference icon
Value Study: art reference earns about
$23.8K/month
range $13.1K – $34.5K · $285.8K/year
Live data · refreshed every hour
Per Day
$794
$437 – $1.2K
Per Week
$5.6K
$3.1K – $8.1K
Per Month
$23.8K
$13.1K – $34.5K
Per Year
$285.8K
$157.2K – $414.4K
Lifetime
$714.5K
$393.0K – $1.04M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Value Study: art reference

Auto-generated from this app's real revenue ($23.8K/month · $285.8K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

22/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$3
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$24.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $24.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Value Study: art reference charges ~$24.99/mo. Competitive entry: $14.99/mo or annual at $90/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Graphics & Design
  • Smart : Graphics & Design Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Value Study: art reference for 30 days - here's what I'd do differently"
  • "Why Value Study: art reference costs $24.99/mo when ours costs $14.99"
  • "The graphics & design app Value Study: art reference won't tell you these 3 things"

Monetization

Subscription (~$24.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
686
247K installs · 11.9% active · 2.3% pay
In-App Purchases 5
  • Monthlyest. Amazing supporter $24.99 /month
  • Weeklyest. Value Study Pro $2.99 /week ~$12.99/mo
  • Weeklyest. Appreciation $2.99 /week ~$12.99/mo
  • One-time Value Study Pro (Lifetime) $7.99 one-time
  • One-time Generous boost $9.99 one-time
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
3.22.1
Released
Jan 13, 2021
Last Updated
Apr 27, 2026
File Size
20.5 MB
Required OS
16.6
Content Rating
4+
Category
Graphics & Design
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Chinese, Spanish
Developer
Diem Limited

What's new in v3.22.1

Introducing the Continue button!
So many of you have requested the ability to resume a session. This will let you resume your previous session or view the recent sessions to choose which one. If you've paid, you will keep the past 20 sessions. It will be 5 for free users.
This does not currently sync between devices, but let me know if you want me to add that (shane@valuestudy.app or @valuestudyapp on IG)

Fun Numbers - share these

$0
every second
$1
every minute
$33
every hour
$794
every day
  • ☕ Buys 159 $5 coffees every day
  • 👨‍💻 Pays for 2 senior engineer salaries per year
  • 🚗 Earns enough for 7 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 544 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
247K
estimated from 3,093 ratings
Active Users (MAU est.)
29K
11.9% of installs · default benchmark
Rating
4.82 ★
3K reviews
Monetization
Subscription (~$24.99/mo)

Rating Distribution

5★
3K
4★
255
3★
42
2★
18
1★
39

Compare Value Study: art reference or explore similar apps

Graphics & Design · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Value Study: art reference

How much money does Value Study: art reference make on the App Store?
Value Study: art reference has an estimated App Store revenue of $23.8K per month (~$285.8K per year, $794 per day) with a likely range of $13.1K to $34.5K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Value Study: art reference get?
Apple does not publish exact App Store download counts. Using public ratings (3K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 247K total iOS downloads for Value Study: art reference - and roughly 29K monthly active users on iPhone and iPad.
Is Value Study: art reference a top grossing iOS app and what is its App Store rank?
Value Study: art reference is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Value Study: art reference compares to other highest-grossing iPhone and iPad apps.
How is Value Study: art reference App Store revenue estimated?
Rev.now estimates Value Study: art reference App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Graphics & Design category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Value Study: art reference offer on iOS?
Value Study: art reference offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Value Study: art reference App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Value Study: art reference side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Value Study: art reference?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Value Study: art reference. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.