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Victory Shield App Store Revenue Estimate

Covenant Eyes, Inc. · Lifestyle

Quit Porn for Good. Victory Shield™ - is a core part of Victory® by Covenant Eyes®, the best solution for Christians looking to overcome porn. Over the last 25 years, we’ve walked with more than 1.7 million people on their journey away …

App Store ★ 4.3 Free IAP 🎯 Opportunity 58 🔨 Clone 30
REV.NOW
Victory Shield icon
Victory Shield earns about
$467.2K/month
range $257.0K – $677.4K · $5.61M/year
Live data · refreshed every hour
Per Day
$15.6K
$8.6K – $22.6K
Per Week
$109.0K
$60.0K – $158.1K
Per Month
$467.2K
$257.0K – $677.4K
Per Year
$5.61M
$3.08M – $8.13M
Lifetime
$14.02M
$7.71M – $20.32M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Victory Shield

Auto-generated from this app's real revenue ($467.2K/month · $5.61M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

58/100
Opportunity
Decent target
30/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$19.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
  • last updated 7 months ago - ship faster, advertise the freshness

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Victory Shield charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Victory Shield for 30 days - here's what I'd do differently"
  • "Why Victory Shield costs $19.99/mo when ours costs $11.99"
  • "The lifestyle app Victory Shield won't tell you these 3 things"

Monetization

Subscription (~$19.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
17K
6.3M installs · 11.5% active · 2.3% pay
In-App Purchases 1
  • Subscription Covenant Eyes Plan4 tiers $19.99 – $219.99 range
1 tier scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
8.0.0
Released
Dec 23, 2009
Last Updated
Oct 7, 2025
File Size
49.2 MB
Required OS
15.1
Content Rating
4+
Category
Lifestyle
Price
Free
Currency
USD
Languages
English
Developer
Covenant Eyes, Inc.

What's new in v8.0.0

- Changed the app name from "Covenant Eyes" to "Victory Shield"
- Added support for iOS 26
- Improved Safari extension performance
- Improved VPN performance

Fun Numbers - share these

$0
every second
$11
every minute
$649
every hour
$15.6K
every day
  • ☕ Buys 3K $5 coffees every day
  • 👨‍💻 Pays for 31 senior engineer salaries per year
  • 🚗 Earns enough for 133 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 28 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
6.3M
estimated from 57,107 ratings
Active Users (MAU est.)
722K
11.5% of installs · default benchmark
Rating
4.34 ★
57K reviews
Monetization
Subscription (~$19.99/mo)

Rating Distribution

5★
42K
4★
5K
3★
3K
2★
1K
1★
6K

Compare Victory Shield or explore similar apps

Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Victory Shield

How much money does Victory Shield make on the App Store?
Victory Shield has an estimated App Store revenue of $467.2K per month (~$5.61M per year, $15.6K per day) with a likely range of $257.0K to $677.4K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Victory Shield get?
Apple does not publish exact App Store download counts. Using public ratings (57K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 6.3M total iOS downloads for Victory Shield - and roughly 722K monthly active users on iPhone and iPad.
Is Victory Shield a top grossing iOS app and what is its App Store rank?
Victory Shield is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Victory Shield compares to other highest-grossing iPhone and iPad apps.
How is Victory Shield App Store revenue estimated?
Rev.now estimates Victory Shield App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Victory Shield offer on iOS?
Victory Shield offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Victory Shield App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Victory Shield side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Victory Shield?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Victory Shield. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.