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REV.NOW
Wellify - Simplify Wellness earns about
$13.9K/month
range $7.6K – $20.1K · $166.7K/year
Live data · refreshed every hour
Per Day
$463
$255 – $672
Per Week
$3.2K
$1.8K – $4.7K
Per Month
$13.9K
$7.6K – $20.1K
Per Year
$166.7K
$91.7K – $241.7K
Lifetime
$416.8K
$229.2K – $604.4K
Brand revenue
📰 Reported
Southern Poverty Law Center - full brand revenue
Annual brand revenue (2024)
$129M/year
App Store / Play Store share
1%
≈ $167K/year of in-app revenue
Off-store revenue (everything else)
$129M/year
99% of total brand revenue
Southern Poverty Law Center earns about $129M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Wellify - Simplify Wellness
Auto-generated from this app's real revenue ($13.9K/month · $166.7K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
26/100
Opportunity
40/100
Cloneability
$4
Revenue / install
✓ Features to copy
- subscription paywall (~$15.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- audio content + free-trial → annual upsell
⚡ Improve / fix
- subscription is $15.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- audio content library
- background-play support
- daily reminders
- free trial → annual upsell
💰 Pricing recommendation
Wellify - Simplify Wellness charges ~$15.99/mo. Competitive entry: $9.59/mo or annual at $58/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Wellify - Simplify Wellness for 30 days - here's what I'd do differently"
- "Why Wellify - Simplify Wellness costs $15.99/mo when ours costs $9.59"
- "The health & fitness app Wellify - Simplify Wellness won't tell you these 3 things"
Monetization
Subscription (~$15.99/mo, wellness)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
104K installs · 17.3% active · 3.5% pay
Profile: Wellness
In-App Purchases 3
- Monthly Pro Monthly $15.99 /month
- Weekly Pro Weekly $9.99 /week ~$43.41/mo
- Annual Pro Yearly $39.99 /year ~$3.33/mo
3 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 1.7.0
- Released
- Apr 21, 2025
- Last Updated
- Apr 30, 2026
- File Size
- 219.7 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Arabic, English, French, German, Italian, Japanese, Portuguese, Spanish
- Developer
- Southley
What's new in v1.7.0
What's New:
- Bug Fixed
Fun Numbers - share these
$0
every second
$0
every minute
$19
every hour
$463
every day
- ☕ Buys 93 $5 coffees every day
- 👨💻 Pays for 1 senior engineer salaries per year
- 🚗 Earns enough for 4 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 933 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
104K
estimated from 1,294 ratings
Active Users (MAU est.)
18K
17.3% of installs · wellness profile benchmark
Rating
4.46 ★
1K reviews
Monetization
Subscription (~$15.99/mo, wellness)
Rating Distribution
5★
982
4★
182
3★
31
2★
20
1★
102
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Frequently Asked About Wellify - Simplify Wellness
How much money does Wellify - Simplify Wellness make on the App Store? ⌄
Wellify - Simplify Wellness has an estimated App Store revenue of $13.9K per month (~$166.7K per year, $463 per day) with a likely range of $7.6K to $20.1K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Wellify - Simplify Wellness get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 104K total iOS downloads for Wellify - Simplify Wellness - and roughly 18K monthly active users on iPhone and iPad.
Is Wellify - Simplify Wellness a top grossing iOS app and what is its App Store rank? ⌄
Wellify - Simplify Wellness is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Wellify - Simplify Wellness compares to other highest-grossing iPhone and iPad apps.
How is Wellify - Simplify Wellness App Store revenue estimated? ⌄
Rev.now estimates Wellify - Simplify Wellness App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Wellify - Simplify Wellness offer on iOS? ⌄
Wellify - Simplify Wellness offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Wellify - Simplify Wellness App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Wellify - Simplify Wellness side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Wellify - Simplify Wellness? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Wellify - Simplify Wellness. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
