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WSJ: Exclusive News & Insights App Store Revenue Estimate

Dow Jones & Company, Inc., publisher of The Wall Street Journal. · News

WALL STREET JOURNAL (iOS) Download the WSJ App Today Staying ahead of the competition means staying up to date with the facts. Get the trusted insights, in-depth analysis and real-time updates you need from the WSJ App. Download the app…

App Store ★ 4.7 Free IAP 🎯 Opportunity 55 🔨 Clone 65
REV.NOW
WSJ: Exclusive News & Insights icon
WSJ: Exclusive News & Insights earns about
$5.14M/month
range $2.82M – $7.45M · $61.63M/year
Live data · refreshed every hour
Per Day
$171.2K
$94.2K – $248.2K
Per Week
$1.20M
$659.1K – $1.74M
Per Month
$5.14M
$2.82M – $7.45M
Per Year
$61.63M
$33.90M – $89.36M
Lifetime
$154.08M
$84.74M – $223.41M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for WSJ: Exclusive News & Insights

Auto-generated from this app's real revenue ($5.14M/month · $61.63M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$22.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $22.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

WSJ: Exclusive News & Insights charges ~$22.99/mo. Competitive entry: $13.79/mo or annual at $83/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered News
  • Smart : News Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried WSJ: Exclusive News & Insights for 30 days - here's what I'd do differently"
  • "Why WSJ: Exclusive News & Insights costs $22.99/mo when ours costs $13.79"
  • "The news app WSJ: Exclusive News & Insights won't tell you these 3 things"

Monetization

Subscription (~$22.99/mo) · calibrated by US grossing rank #82
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
161K
82.8M installs · 12.9% active · 1.5% pay
In-App Purchases 2
  • Monthly WSJ Twelve Month Subscription $38.99 /month
  • Subscription The Wall Street Journal5 tiers $22.99 – $39.99 range
2 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
15.0.0
Released
Apr 1, 2010
Last Updated
May 6, 2026
File Size
259.6 MB
Required OS
17.0
Content Rating
17+
Category
News
Price
Free
Currency
USD
Languages
English
Developer
Dow Jones & Company, Inc., publisher of The Wall Street Journal.

Fun Numbers - share these

$2
every second
$119
every minute
$7.1K
every hour
$171.2K
every day
  • ☕ Buys 34K $5 coffees every day
  • 👨‍💻 Pays for 342 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 3 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
82.8M
estimated from 552,010 ratings
Active Users (MAU est.)
10.7M
12.9% of installs · NEWS category benchmark · iOS large-install decay × 0.5
US Grossing Rank
#82
Live from App Store top-grossing chart
Monetization
Subscription (~$22.99/mo) · calibrated by US grossing rank #82

Rating Distribution

5★
467K
4★
50K
3★
12K
2★
6K
1★
18K

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Frequently Asked About WSJ: Exclusive News & Insights

How much money does WSJ: Exclusive News & Insights make on the App Store?
WSJ: Exclusive News & Insights has an estimated App Store revenue of $5.14M per month (~$61.63M per year, $171.2K per day) with a likely range of $2.82M to $7.45M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does WSJ: Exclusive News & Insights get?
Apple does not publish exact App Store download counts. Using public ratings (552K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 82.8M total iOS downloads for WSJ: Exclusive News & Insights - and roughly 10.7M monthly active users on iPhone and iPad.
Is WSJ: Exclusive News & Insights a top grossing iOS app and what is its App Store rank?
WSJ: Exclusive News & Insights is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how WSJ: Exclusive News & Insights compares to other highest-grossing iPhone and iPad apps.
How is WSJ: Exclusive News & Insights App Store revenue estimated?
Rev.now estimates WSJ: Exclusive News & Insights App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the News category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does WSJ: Exclusive News & Insights offer on iOS?
WSJ: Exclusive News & Insights offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare WSJ: Exclusive News & Insights App Store revenue with another iOS app?
Yes. Use the free compare tool to compare WSJ: Exclusive News & Insights side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for WSJ: Exclusive News & Insights?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for WSJ: Exclusive News & Insights. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.