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REV.NOW
YNAB earns about
$1.37M/month
range $754.0K – $1.99M · $16.45M/year
Live data · refreshed every hour
Per Day
$45.7K
$25.1K – $66.3K
Per Week
$319.9K
$175.9K – $463.8K
Per Month
$1.37M
$754.0K – $1.99M
Per Year
$16.45M
$9.05M – $23.85M
Lifetime
$41.13M
$22.62M – $59.63M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for YNAB
Auto-generated from this app's real revenue ($1.37M/month · $16.45M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
52/100
Opportunity
30/100
Cloneability
$6
Revenue / install
✓ Features to copy
- subscription paywall (~$14.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $14.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
YNAB is at $14.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried YNAB for 30 days - here's what I'd do differently"
- "Why YNAB costs $14.99/mo when ours costs $8.99"
- "The finance app YNAB won't tell you these 3 things"
Monetization
Subscription (~$14.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
6.6M installs · 43% active · 2.3% pay
In-App Purchases 1
- Subscription YNAB Subscription2 tiers $14.99 – $109.00 range
1 tier scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 26.16
- Released
- Oct 20, 2015
- Last Updated
- Apr 29, 2026
- File Size
- 147.2 MB
- Required OS
- 18.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- You Need A Budget LLC
What's new in v26.16
You asked and now it's here! You can now add photos to your transactions. Snap a pic and attach it to the transaction so you always know where it is. Want to celebrate fully funding summer camp before you had to pay for it? Toss a photo of the kids on the transaction when you drop them off. Whether it's something important to keep track of or a moment worth celebrating, it's all right there in your plan.
Fun Numbers - share these
$1
every second
$32
every minute
$1.9K
every hour
$45.7K
every day
- ☕ Buys 9K $5 coffees every day
- 👨💻 Pays for 91 senior engineer salaries per year
- 🚗 Earns enough for 392 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 9 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
6.6M
estimated from 59,775 ratings
Active Users (MAU est.)
2.8M
43% of installs · FINANCE category benchmark
Rating
4.79 ★
60K reviews
Monetization
Subscription (~$14.99/mo)
Rating Distribution
5★
54K
4★
3K
3★
830
2★
531
1★
1K
Compare YNAB or explore similar apps
Finance · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About YNAB
How much money does YNAB make on the App Store? ⌄
YNAB has an estimated App Store revenue of $1.37M per month (~$16.45M per year, $45.7K per day) with a likely range of $754.0K to $1.99M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does YNAB get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (60K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 6.6M total iOS downloads for YNAB - and roughly 2.8M monthly active users on iPhone and iPad.
Is YNAB a top grossing iOS app and what is its App Store rank? ⌄
YNAB is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how YNAB compares to other highest-grossing iPhone and iPad apps.
How is YNAB App Store revenue estimated? ⌄
Rev.now estimates YNAB App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does YNAB offer on iOS? ⌄
YNAB offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare YNAB App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare YNAB side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for YNAB? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for YNAB. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
