After Inc. vs NYT Crossplay: Play and Spell
After Inc.
Ndemic Creations
App Store
$84.9K/mo
~$1.02M/yr · 1.6M installs
VS
NYT Crossplay: Play and Spell
The New York Times Company
App Store
$244.7K/mo
~$2.94M/yr · 30.6M installs
Revenue winner
NYT Crossplay: Play and Spell wins
+188% vs other
Installs winner
NYT Crossplay: Play and Spell wins
+1812% vs other
MAU winner
NYT Crossplay: Play and Spell wins
+1337% vs other
Rating winner
NYT Crossplay: Play and Spell wins
+0% vs other
Why NYT Crossplay: Play and Spell is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- NYT Crossplay: Play and Spell earns roughly 3× more per month than After Inc. - $244.7K vs $84.9K.
- Aggressive pricing. NYT Crossplay: Play and Spell undercuts at $5.99/mo vs $12.99/mo - converts a higher % of free users.
- Bigger install base. NYT Crossplay: Play and Spell has ~30.6M lifetime installs vs After Inc.'s ~1.6M - 19.1× the funnel top.
→ Find more apps with this revenue gap · Full NYT Crossplay: Play and Spell report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
After Inc.
vs
NYT Crossplay: Play and Spell
Monthly revenue (est.)?
$84.9K
▶
$244.7K
Annual revenue (est.)
$1.02M
▶
$2.94M
Lifetime installs (est.)
1.6M
▶
30.6M
Monthly active users (est.)?
322K
▶
4.6M
App Store rating
4.82★
▶
4.84★
Total ratings
15K
▶
157K
US grossing rank
-
=
-
Cheapest monthly sub
$12.99
◀
$5.99
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Games
- Price
- USD1.99
- Released
- Nov 26, 2024
- Last updated
- May 5, 2026
- File size
- 257.1 MB
- Content rating
- 9+
- Version
- 1.12.0
- Languages
- English, Japanese, Korean, Chinese, Chinese
- Category
- Games
- Price
- Free
- Released
- Jan 20, 2026
- Last updated
- May 5, 2026
- File size
- 106.3 MB
- Content rating
- 12+
- Version
- 2.14.0
- Languages
- English
After Inc. trajectory
NYT Crossplay: Play and Spell trajectory
FAQ
Which makes more money, After Inc. or NYT Crossplay: Play and Spell? v
NYT Crossplay: Play and Spell earns about $244.7K per month, while After Inc. earns about $84.9K. That is a 2.9× revenue gap (~$159.9K more per month for NYT Crossplay: Play and Spell). Annual revenue: After Inc. ≈ $1.02M/year, NYT Crossplay: Play and Spell ≈ $2.94M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, After Inc. or NYT Crossplay: Play and Spell? v
NYT Crossplay: Play and Spell leads with about 30.6M estimated downloads vs 1.6M for After Inc. - a 19.1× gap. After Inc.'s App Store downloads are estimated from 15K ratings × the standard 1:75 ratio. NYT Crossplay: Play and Spell's App Store downloads are estimated from 157K ratings.
Are After Inc. and NYT Crossplay: Play and Spell in the same App Store category and competing for the same money? v
Yes - both apps sit in the Games category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do After Inc. and NYT Crossplay: Play and Spell offer? v
After Inc.: IAP range 10 tiers detected. NYT Crossplay: Play and Spell: IAP range 2 tiers detected. After Inc. runs a "Paid app ($1.99)" monetization model; NYT Crossplay: Play and Spell runs "Free casual game · ads + tiny sub take (~$0.08/MAU)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, After Inc. or NYT Crossplay: Play and Spell? v
NYT Crossplay: Play and Spell edges ahead with ★ 4.8 vs ★ 4.8 (gap of 0.0 stars). Rating volume: After Inc. 15K ratings, NYT Crossplay: Play and Spell 157K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these After Inc. vs NYT Crossplay: Play and Spell revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $84.9K for After Inc. and $244.7K for NYT Crossplay: Play and Spell are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Games) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare After Inc. or NYT Crossplay: Play and Spell to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.