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NYT Crossplay: Play and Spell earns about
$1.18M/month
range $470.4K – $2.18M · $14.11M/year
Live data · refreshed every hour
Per Day
$39.2K
$15.7K – $72.5K
Per Week
$274.4K
$109.8K – $507.7K
Per Month
$1.18M
$470.4K – $2.18M
Per Year
$14.11M
$5.65M – $26.11M
Lifetime
$35.28M
$14.11M – $65.27M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for NYT Crossplay: Play and Spell
Auto-generated from this app's real revenue ($1.18M/month · $14.11M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$5.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
NYT Crossplay: Play and Spell is at $5.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried NYT Crossplay: Play and Spell for 30 days - here's what I'd do differently"
- "Why NYT Crossplay: Play and Spell costs $5.99/mo when ours costs $3.59"
- "The games app NYT Crossplay: Play and Spell won't tell you these 3 things"
Monetization
Subscription (~$5.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
30.1M installs · 20.2% active · 2.3% pay
In-App Purchases 2
- Monthly Crossplay - Monthly $5.99 /month
- Annual Crossplay - Annual $49.99 /year ~$4.17/mo
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.14.0
- Released
- Jan 20, 2026
- Last Updated
- May 5, 2026
- File Size
- 106.3 MB
- Required OS
- 18.1
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- The New York Times Company
What's new in v2.14.0
This version of Crossplay introduces a new way for you to connect with your friends using a unique Friend Code. You can invite and accept Friend Code invites via the Friends Tab.
Have feedback? Email us.
nytgames@nytimes.com
Fun Numbers - share these
$0
every second
$27
every minute
$1.6K
every hour
$39.2K
every day
- ☕ Buys 8K $5 coffees every day
- 👨💻 Pays for 78 senior engineer salaries per year
- 🚗 Earns enough for 336 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 11 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
30.1M
estimated from 154,423 ratings
Active Users (MAU est.)
6.1M
20.2% of installs · GAMES category benchmark
Rating
4.84 ★
154K reviews
Monetization
Subscription (~$5.99/mo)
Rating Distribution
5★
139K
4★
12K
3★
3K
2★
529
1★
1K
Compare NYT Crossplay: Play and Spell or explore similar apps
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Frequently Asked About NYT Crossplay: Play and Spell
How much money does NYT Crossplay: Play and Spell make on the App Store? ⌄
NYT Crossplay: Play and Spell has an estimated App Store revenue of $1.18M per month (~$14.11M per year, $39.2K per day) with a likely range of $470.4K to $2.18M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does NYT Crossplay: Play and Spell get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (154K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 30.1M total iOS downloads for NYT Crossplay: Play and Spell - and roughly 6.1M monthly active users on iPhone and iPad.
Is NYT Crossplay: Play and Spell a top grossing iOS app and what is its App Store rank? ⌄
NYT Crossplay: Play and Spell is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how NYT Crossplay: Play and Spell compares to other highest-grossing iPhone and iPad apps.
How is NYT Crossplay: Play and Spell App Store revenue estimated? ⌄
Rev.now estimates NYT Crossplay: Play and Spell App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does NYT Crossplay: Play and Spell offer on iOS? ⌄
NYT Crossplay: Play and Spell offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare NYT Crossplay: Play and Spell App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare NYT Crossplay: Play and Spell side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for NYT Crossplay: Play and Spell? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for NYT Crossplay: Play and Spell. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
