Ameba vs Instagram

Ameba

CyberAgent Inc.
Google Play
$350.4K/mo
~$4.20M/yr · 10.4M installs
VS

Instagram

Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
Revenue winner Instagram wins +10591% vs other
Installs winner Instagram wins +71452% vs other
MAU winner Instagram wins +13660% vs other
Rating winner Ameba wins +6% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 107× more per month than Ameba - $37.46M vs $350.4K.
  2. Aggressive pricing. Instagram undercuts at $1.38/mo vs $15.73/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~7.5B lifetime installs vs Ameba's ~10.4M - 715.5× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Ameba
vs
Instagram
Monthly revenue (est.)?
$350.4K
$37.46M
Annual revenue (est.)
$4.20M
$449.47M
Lifetime installs (est.)
10.4M
7.5B
Monthly active users (est.)?
1.4M
186.3M
App Store rating
4.25★
4.02★
Total ratings
86K
167.6M
US grossing rank
-
=
-
Cheapest monthly sub
$15.73
$1.38
IAP tiers detected
0 tiers
=
0 tiers

Ameba

CyberAgent Inc.
Google Play
Category
Social
Price
Free
Released
Oct 13, 2011
Last updated
Apr 23, 2026
File size
-
Content rating
Teen
Version
26.24.0
Languages
-
View full Ameba report →

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
May 4, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

Ameba trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Ameba or Instagram? v
Instagram earns about $37.46M per month, while Ameba earns about $350.4K. That is a 106.9× revenue gap (~$37.11M more per month for Instagram). Annual revenue: Ameba ≈ $4.20M/year, Instagram ≈ $449.47M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Ameba or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 10.4M for Ameba - a 715.5× gap. Ameba reports 10,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are Ameba and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Ameba and Instagram offer? v
Ameba: IAP range $0.99 - $249.99 per item. Instagram: IAP range $0.19 - $10,000.00 per item. Ameba runs a "Subscription (~$15.73/mo)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Ameba or Instagram? v
Ameba edges ahead with ★ 4.3 vs ★ 4.0 (gap of 0.2 stars). Rating volume: Ameba 229 ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Ameba vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $350.4K for Ameba and $37.46M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Ameba or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.