Ancestry: Family History & DNA vs Merlin Bird ID by Cornell Lab
Ancestry: Family History & DNA
Ancestry.com
App Store
$3.57M/mo
~$42.84M/yr · 93.1M installs
VS
Merlin Bird ID by Cornell Lab
Cornell University
App Store
$0/mo
~$0/yr · 16.3M installs
Revenue winner
Ancestry: Family History & DNA wins
+357015700% vs other
Installs winner
Ancestry: Family History & DNA wins
+472% vs other
MAU winner
Ancestry: Family History & DNA wins
+275% vs other
Rating winner
Merlin Bird ID by Cornell Lab wins
+2% vs other
Why Ancestry: Family History & DNA is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Ancestry: Family History & DNA earns roughly 3570157× more per month than Merlin Bird ID by Cornell Lab - $3.57M vs $0.
- Subscription model. Ancestry: Family History & DNA runs a $19.99/mo subscription that compounds; Merlin Bird ID by Cornell Lab relies on one-shot IAP or ads.
- Bigger install base. Ancestry: Family History & DNA has ~93.1M lifetime installs vs Merlin Bird ID by Cornell Lab's ~16.3M - 5.7× the funnel top.
- More monetization surfaces. Ancestry: Family History & DNA runs 3 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Ancestry: Family History & DNA report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Ancestry: Family History & DNA
vs
Merlin Bird ID by Cornell Lab
Monthly revenue (est.)?
$3.57M
◀
$0
Annual revenue (est.)
$42.84M
◀
$0
Lifetime installs (est.)
93.1M
◀
16.3M
Monthly active users (est.)?
5.5M
◀
1.5M
App Store rating
4.77★
▶
4.86★
Total ratings
621K
◀
108K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
No sub
IAP tiers detected
3 tiers
◀
0 tiers
- Category
- Reference
- Price
- Free
- Released
- Jan 19, 2010
- Last updated
- Jun 24, 2026
- File size
- 530.8 MB
- Content rating
- 12+
- Version
- 18.12
- Languages
- Dutch, English, French, German, Italian, NB +4 more
- Category
- Reference
- Price
- Free
- Released
- Dec 11, 2013
- Last updated
- May 23, 2026
- File size
- 354.4 MB
- Content rating
- 4+
- Version
- 3.9
- Languages
- AF, Arabic, Danish, Dutch, English, French +25 more
Ancestry: Family History & DNA trajectory
Merlin Bird ID by Cornell Lab trajectory
FAQ
Which makes more money, Ancestry: Family History & DNA or Merlin Bird ID by Cornell Lab? v
Ancestry: Family History & DNA earns about $3.57M per month, while Merlin Bird ID by Cornell Lab earns about $0. That is a ∞× revenue gap (~$3.57M more per month for Ancestry: Family History & DNA). Annual revenue: Ancestry: Family History & DNA ≈ $42.84M/year, Merlin Bird ID by Cornell Lab ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Ancestry: Family History & DNA or Merlin Bird ID by Cornell Lab? v
Ancestry: Family History & DNA leads with about 93.1M estimated downloads vs 16.3M for Merlin Bird ID by Cornell Lab - a 5.7× gap. Ancestry: Family History & DNA's App Store downloads are estimated from 621K ratings × the standard 1:75 ratio. Merlin Bird ID by Cornell Lab's App Store downloads are estimated from 108K ratings.
Are Ancestry: Family History & DNA and Merlin Bird ID by Cornell Lab in the same App Store category and competing for the same money? v
Yes - both apps sit in the Reference category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Ancestry: Family History & DNA and Merlin Bird ID by Cornell Lab offer? v
Ancestry: Family History & DNA: IAP range 3 tiers detected. Merlin Bird ID by Cornell Lab: no IAP detected on the public listing. Ancestry: Family History & DNA runs a "Subscription (~$19.99/mo)" monetization model; Merlin Bird ID by Cornell Lab runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Ancestry: Family History & DNA or Merlin Bird ID by Cornell Lab? v
Merlin Bird ID by Cornell Lab edges ahead with ★ 4.9 vs ★ 4.8 (gap of 0.1 stars). Rating volume: Ancestry: Family History & DNA 621K ratings, Merlin Bird ID by Cornell Lab 108K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Ancestry: Family History & DNA vs Merlin Bird ID by Cornell Lab revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.57M for Ancestry: Family History & DNA and $0 for Merlin Bird ID by Cornell Lab are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Reference) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Ancestry: Family History & DNA or Merlin Bird ID by Cornell Lab to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.