Ashley Madison Discreet Dating vs Backbone - Next-Level Play

Ashley Madison Discreet Dating

Ruby Life Inc.
App Store
$4.28M/mo
~$51.41M/yr · 2.7M installs
VS

Backbone - Next-Level Play

Backbone Labs, Inc
App Store
$470.4K/mo
~$5.64M/yr · 10.8M installs
Revenue winner Ashley Madison Discreet Dating wins +811% vs other
Installs winner Backbone - Next-Level Play wins +303% vs other
MAU winner Backbone - Next-Level Play wins +308% vs other
Rating winner Backbone - Next-Level Play wins +19% vs other

Why Ashley Madison Discreet Dating is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Ashley Madison Discreet Dating earns roughly 9× more per month than Backbone - Next-Level Play - $4.28M vs $470.4K.
  2. Premium pricing. Ashley Madison Discreet Dating charges $32.99/mo vs Backbone - Next-Level Play's $3.99/mo - higher ARPU per converted user.
  3. More monetization surfaces. Ashley Madison Discreet Dating runs 10 IAP tiers vs 1 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Ashley Madison Discreet Dating report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Ashley Madison Discreet Dating
vs
Backbone - Next-Level Play
Monthly revenue (est.)?
$4.28M
$470.4K
Annual revenue (est.)
$51.41M
$5.64M
Lifetime installs (est.)
2.7M
10.8M
Monthly active users (est.)?
893K
3.6M
App Store rating
4.05★
4.80★
Total ratings
77K
98K
US grossing rank
-
=
-
Cheapest monthly sub
$32.99
$3.99
IAP tiers detected
10 tiers
1 tiers

Ashley Madison Discreet Dating

Ruby Life Inc.
App Store
Category
Social Networking
Price
Free
Released
Jan 31, 2011
Last updated
Jun 30, 2026
File size
164.6 MB
Content rating
17+
Version
8.12.1
Languages
Dutch, English, Finnish, French, German, Hebrew +10 more
View full Ashley Madison Discreet Dating report →

Backbone - Next-Level Play

Backbone Labs, Inc
App Store
Category
Social Networking
Price
Free
Released
Oct 19, 2020
Last updated
Mar 2, 2026
File size
375.8 MB
Content rating
12+
Version
1.9.26
Languages
English, French, German, Italian, Japanese, Korean +4 more
View full Backbone - Next-Level Play report →

Ashley Madison Discreet Dating trajectory

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Backbone - Next-Level Play trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Ashley Madison Discreet Dating or Backbone - Next-Level Play? v
Ashley Madison Discreet Dating earns about $4.28M per month, while Backbone - Next-Level Play earns about $470.4K. That is a 9.1× revenue gap (~$3.81M more per month for Ashley Madison Discreet Dating). Annual revenue: Ashley Madison Discreet Dating ≈ $51.41M/year, Backbone - Next-Level Play ≈ $5.64M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Ashley Madison Discreet Dating or Backbone - Next-Level Play? v
Backbone - Next-Level Play leads with about 10.8M estimated downloads vs 2.7M for Ashley Madison Discreet Dating - a 4.0× gap. Ashley Madison Discreet Dating's App Store downloads are estimated from 77K ratings × the standard 1:75 ratio. Backbone - Next-Level Play's App Store downloads are estimated from 98K ratings.
Are Ashley Madison Discreet Dating and Backbone - Next-Level Play in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Ashley Madison Discreet Dating and Backbone - Next-Level Play offer? v
Ashley Madison Discreet Dating: IAP range 10 tiers detected. Backbone - Next-Level Play: IAP range 1 tiers detected. Ashley Madison Discreet Dating runs a "Subscription (~$32.99/mo, dating)" monetization model; Backbone - Next-Level Play runs "Subscription (~$3.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Ashley Madison Discreet Dating or Backbone - Next-Level Play? v
Backbone - Next-Level Play edges ahead with ★ 4.8 vs ★ 4.0 (gap of 0.8 stars). Rating volume: Ashley Madison Discreet Dating 77K ratings, Backbone - Next-Level Play 98K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Ashley Madison Discreet Dating vs Backbone - Next-Level Play revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $4.28M for Ashley Madison Discreet Dating and $470.4K for Backbone - Next-Level Play are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Ashley Madison Discreet Dating or Backbone - Next-Level Play to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.