B-Roll vs Instagram
B-Roll
Shreyas Thiagarajasubramanian
App Store
$0/mo
~$0/yr · 1K installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner
Instagram wins
+1228314500% vs other
Installs winner
Instagram wins
+146097525% vs other
MAU winner
Instagram wins
+7564826% vs other
Rating winner
Instagram wins
+6% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 12283145× more per month than B-Roll - $12.28M vs $0.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; B-Roll relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs B-Roll's ~1K - 1460976.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
B-Roll
vs
Instagram
Monthly revenue (est.)?
$0
▶
$12.28M
Annual revenue (est.)
$0
▶
$147.40M
Lifetime installs (est.)
1K
▶
1.6B
Monthly active users (est.)?
339.9
▶
25.7M
App Store rating
4.41★
▶
4.69★
Total ratings
22
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$14.99
IAP tiers detected
0 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Feb 25, 2020
- Last updated
- Jun 26, 2026
- File size
- 47.5 MB
- Content rating
- 4+
- Version
- 2.0.3
- Languages
- English
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
B-Roll trajectory
Instagram trajectory
FAQ
Which makes more money, B-Roll or Instagram? v
Instagram earns about $12.28M per month, while B-Roll earns about $0. That is a ∞× revenue gap (~$12.28M more per month for Instagram). Annual revenue: B-Roll ≈ $0/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, B-Roll or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1K for B-Roll - a 1460976.3× gap. B-Roll's App Store downloads are estimated from 22 ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are B-Roll and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do B-Roll and Instagram offer? v
B-Roll: no IAP detected on the public listing. Instagram: IAP range 2 tiers detected. B-Roll runs a "No App Store revenue (monetizes off-store)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, B-Roll or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.3 stars). Rating volume: B-Roll 22 ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these B-Roll vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for B-Roll and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare B-Roll or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.