Backbone - Next-Level Play vs Life360: Family Safety & GPS

Backbone - Next-Level Play

Backbone Labs, Inc
App Store
$470.4K/mo
~$5.64M/yr · 10.8M installs
VS

Life360: Family Safety & GPS

Life360
App Store
$14.15M/mo
~$169.75M/yr · 495.5M installs
Revenue winner Life360: Family Safety & GPS wins +2907% vs other
Installs winner Life360: Family Safety & GPS wins +4483% vs other
MAU winner Life360: Family Safety & GPS wins +879% vs other
Rating winner Backbone - Next-Level Play wins +0% vs other

Why Life360: Family Safety & GPS is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Life360: Family Safety & GPS earns roughly 30× more per month than Backbone - Next-Level Play - $14.15M vs $470.4K.
  2. Premium pricing. Life360: Family Safety & GPS charges $14.99/mo vs Backbone - Next-Level Play's $3.99/mo - higher ARPU per converted user.
  3. Bigger install base. Life360: Family Safety & GPS has ~495.5M lifetime installs vs Backbone - Next-Level Play's ~10.8M - 45.8× the funnel top.
  4. More monetization surfaces. Life360: Family Safety & GPS runs 5 IAP tiers vs 1 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Life360: Family Safety & GPS report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Backbone - Next-Level Play
vs
Life360: Family Safety & GPS
Monthly revenue (est.)?
$470.4K
$14.15M
Annual revenue (est.)
$5.64M
$169.75M
Lifetime installs (est.)
10.8M
495.5M
Monthly active users (est.)?
3.6M
35.7M
App Store rating
4.80★
4.79★
Total ratings
98K
2.9M
US grossing rank
-
#18
Cheapest monthly sub
$3.99
$14.99
IAP tiers detected
1 tiers
5 tiers

Backbone - Next-Level Play

Backbone Labs, Inc
App Store
Category
Social Networking
Price
Free
Released
Oct 19, 2020
Last updated
Mar 2, 2026
File size
375.8 MB
Content rating
12+
Version
1.9.26
Languages
English, French, German, Italian, Japanese, Korean +4 more
View full Backbone - Next-Level Play report →

Life360: Family Safety & GPS

Life360
App Store
Category
Social Networking
Price
Free
Released
Aug 10, 2010
Last updated
Jun 23, 2026
File size
467.3 MB
Content rating
4+
Version
26.24.0
Languages
Danish, Dutch, English, Finnish, French, German +15 more
View full Life360: Family Safety & GPS report →

Backbone - Next-Level Play trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Life360: Family Safety & GPS trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Backbone - Next-Level Play or Life360: Family Safety & GPS? v
Life360: Family Safety & GPS earns about $14.15M per month, while Backbone - Next-Level Play earns about $470.4K. That is a 30.1× revenue gap (~$13.68M more per month for Life360: Family Safety & GPS). Annual revenue: Backbone - Next-Level Play ≈ $5.64M/year, Life360: Family Safety & GPS ≈ $169.75M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Backbone - Next-Level Play or Life360: Family Safety & GPS? v
Life360: Family Safety & GPS leads with about 495.5M estimated downloads vs 10.8M for Backbone - Next-Level Play - a 45.8× gap. Backbone - Next-Level Play's App Store downloads are estimated from 98K ratings × the standard 1:75 ratio. Life360: Family Safety & GPS's App Store downloads are estimated from 2.9M ratings.
Are Backbone - Next-Level Play and Life360: Family Safety & GPS in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Backbone - Next-Level Play and Life360: Family Safety & GPS offer? v
Backbone - Next-Level Play: IAP range 1 tiers detected. Life360: Family Safety & GPS: IAP range 5 tiers detected. Backbone - Next-Level Play runs a "Subscription (~$3.99/mo)" monetization model; Life360: Family Safety & GPS runs "Subscription (~$14.99/mo) · calibrated by US grossing rank #18". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Backbone - Next-Level Play or Life360: Family Safety & GPS? v
Backbone - Next-Level Play edges ahead with ★ 4.8 vs ★ 4.8 (gap of 0.0 stars). Rating volume: Backbone - Next-Level Play 98K ratings, Life360: Family Safety & GPS 2.9M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Backbone - Next-Level Play vs Life360: Family Safety & GPS revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $470.4K for Backbone - Next-Level Play and $14.15M for Life360: Family Safety & GPS are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Backbone - Next-Level Play or Life360: Family Safety & GPS to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.