Backbone - Next-Level Play vs We Are Lidl
Backbone - Next-Level Play
Backbone Labs, Inc
App Store
$470.4K/mo
~$5.64M/yr · 10.8M installs
VS
We Are Lidl
Lidl Digital International GmbH & Co. KG
App Store
$0/mo
~$0/yr · 2K installs
Revenue winner
Backbone - Next-Level Play wins
+47037900% vs other
Installs winner
Backbone - Next-Level Play wins
+697541% vs other
MAU winner
Backbone - Next-Level Play wins
+571932% vs other
Rating winner
Backbone - Next-Level Play wins
+34% vs other
Why Backbone - Next-Level Play is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Backbone - Next-Level Play earns roughly 470379× more per month than We Are Lidl - $470.4K vs $0.
- Subscription model. Backbone - Next-Level Play runs a $3.99/mo subscription that compounds; We Are Lidl relies on one-shot IAP or ads.
- Bigger install base. Backbone - Next-Level Play has ~10.8M lifetime installs vs We Are Lidl's ~2K - 6976.4× the funnel top.
- Better app store reviews. Backbone - Next-Level Play sits at 4.80★ vs 3.58★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Backbone - Next-Level Play report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Backbone - Next-Level Play
vs
We Are Lidl
Monthly revenue (est.)?
$470.4K
◀
$0
Annual revenue (est.)
$5.64M
◀
$0
Lifetime installs (est.)
10.8M
◀
2K
Monthly active users (est.)?
3.6M
◀
637.05
App Store rating
4.80★
◀
3.58★
Total ratings
98K
◀
31
US grossing rank
-
=
-
Cheapest monthly sub
$3.99
◀
No sub
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Oct 19, 2020
- Last updated
- Mar 2, 2026
- File size
- 375.8 MB
- Content rating
- 12+
- Version
- 1.9.26
- Languages
- English, French, German, Italian, Japanese, Korean +4 more
- Category
- Social Networking
- Price
- Free
- Released
- Sep 15, 2018
- Last updated
- Apr 30, 2026
- File size
- 73.9 MB
- Content rating
- 4+
- Version
- 2026.2.25151617
- Languages
- SQ, Arabic, BS, Bulgarian, KM, Croatian +37 more
Backbone - Next-Level Play trajectory
We Are Lidl trajectory
FAQ
Which makes more money, Backbone - Next-Level Play or We Are Lidl? v
Backbone - Next-Level Play earns about $470.4K per month, while We Are Lidl earns about $0. That is a ∞× revenue gap (~$470.4K more per month for Backbone - Next-Level Play). Annual revenue: Backbone - Next-Level Play ≈ $5.64M/year, We Are Lidl ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Backbone - Next-Level Play or We Are Lidl? v
Backbone - Next-Level Play leads with about 10.8M estimated downloads vs 2K for We Are Lidl - a 6976.4× gap. Backbone - Next-Level Play's App Store downloads are estimated from 98K ratings × the standard 1:75 ratio. We Are Lidl's App Store downloads are estimated from 31 ratings.
Are Backbone - Next-Level Play and We Are Lidl in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Backbone - Next-Level Play and We Are Lidl offer? v
Backbone - Next-Level Play: IAP range 1 tiers detected. We Are Lidl: no IAP detected on the public listing. Backbone - Next-Level Play runs a "Subscription (~$3.99/mo)" monetization model; We Are Lidl runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Backbone - Next-Level Play or We Are Lidl? v
Backbone - Next-Level Play edges ahead with ★ 4.8 vs ★ 3.6 (gap of 1.2 stars). Rating volume: Backbone - Next-Level Play 98K ratings, We Are Lidl 31 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Backbone - Next-Level Play vs We Are Lidl revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $470.4K for Backbone - Next-Level Play and $0 for We Are Lidl are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Backbone - Next-Level Play or We Are Lidl to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.