BackThen - Baby Book & Albums vs Felt: Greeting Cards & Gifts
BackThen - Baby Book & Albums
Back Then Digital Ltd
App Store
$74.4K/mo
~$893.3K/yr · 3.0M installs
VS
Felt: Greeting Cards & Gifts
Felt LLC
App Store
$0/mo
~$0/yr · 7.6M installs
Revenue winner
BackThen - Baby Book & Albums wins
+7443900% vs other
Installs winner
Felt: Greeting Cards & Gifts wins
+157% vs other
MAU winner
Felt: Greeting Cards & Gifts wins
+157% vs other
Rating winner
BackThen - Baby Book & Albums wins
+2% vs other
Why BackThen - Baby Book & Albums is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- BackThen - Baby Book & Albums earns roughly 74439× more per month than Felt: Greeting Cards & Gifts - $74.4K vs $0.
- Subscription model. BackThen - Baby Book & Albums runs a $6.49/mo subscription that compounds; Felt: Greeting Cards & Gifts relies on one-shot IAP or ads.
→ Find more apps with this revenue gap · Full BackThen - Baby Book & Albums report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BackThen - Baby Book & Albums
vs
Felt: Greeting Cards & Gifts
Monthly revenue (est.)?
$74.4K
◀
$0
Annual revenue (est.)
$893.3K
◀
$0
Lifetime installs (est.)
3.0M
▶
7.6M
Monthly active users (est.)?
353K
▶
909K
App Store rating
4.86★
◀
4.74★
Total ratings
27K
▶
69K
US grossing rank
-
=
-
Cheapest monthly sub
$6.49
◀
No sub
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 27, 2020
- Last updated
- Apr 30, 2026
- File size
- 104.6 MB
- Content rating
- 4+
- Version
- 2.2.6
- Languages
- English
- Category
- Lifestyle
- Price
- Free
- Released
- Nov 17, 2014
- Last updated
- Dec 4, 2025
- File size
- 146.3 MB
- Content rating
- 4+
- Version
- 5.251
- Languages
- English
BackThen - Baby Book & Albums trajectory
Felt: Greeting Cards & Gifts trajectory
FAQ
Which makes more money, BackThen - Baby Book & Albums or Felt: Greeting Cards & Gifts? v
BackThen - Baby Book & Albums earns about $74.4K per month, while Felt: Greeting Cards & Gifts earns about $0. That is a ∞× revenue gap (~$74.4K more per month for BackThen - Baby Book & Albums). Annual revenue: BackThen - Baby Book & Albums ≈ $893.3K/year, Felt: Greeting Cards & Gifts ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BackThen - Baby Book & Albums or Felt: Greeting Cards & Gifts? v
Felt: Greeting Cards & Gifts leads with about 7.6M estimated downloads vs 3.0M for BackThen - Baby Book & Albums - a 2.6× gap. BackThen - Baby Book & Albums's App Store downloads are estimated from 27K ratings × the standard 1:75 ratio. Felt: Greeting Cards & Gifts's App Store downloads are estimated from 69K ratings.
Are BackThen - Baby Book & Albums and Felt: Greeting Cards & Gifts in the same App Store category and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BackThen - Baby Book & Albums and Felt: Greeting Cards & Gifts offer? v
BackThen - Baby Book & Albums: IAP range 1 tiers detected. Felt: Greeting Cards & Gifts: no IAP detected on the public listing. BackThen - Baby Book & Albums runs a "Subscription (~$6.49/mo)" monetization model; Felt: Greeting Cards & Gifts runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BackThen - Baby Book & Albums or Felt: Greeting Cards & Gifts? v
BackThen - Baby Book & Albums edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.1 stars). Rating volume: BackThen - Baby Book & Albums 27K ratings, Felt: Greeting Cards & Gifts 69K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BackThen - Baby Book & Albums vs Felt: Greeting Cards & Gifts revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $74.4K for BackThen - Baby Book & Albums and $0 for Felt: Greeting Cards & Gifts are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BackThen - Baby Book & Albums or Felt: Greeting Cards & Gifts to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.