BackThen - Baby Book & Albums vs Life360: Family Safety & GPS
BackThen - Baby Book & Albums
Back Then Digital Ltd
App Store
$77.0K/mo
~$923.5K/yr · 3.1M installs
VS
Life360: Family Safety & GPS
Life360
Google Play
$998.5K/mo
~$11.98M/yr · 214.1M installs
Revenue winner
Life360: Family Safety & GPS wins
+1197% vs other
Installs winner
Life360: Family Safety & GPS wins
+6870% vs other
MAU winner
Life360: Family Safety & GPS wins
+837% vs other
Rating winner
BackThen - Baby Book & Albums wins
+9% vs other
Why Life360: Family Safety & GPS is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Life360: Family Safety & GPS earns roughly 13× more per month than BackThen - Baby Book & Albums - $998.5K vs $77.0K.
- Premium pricing. Life360: Family Safety & GPS charges $19.30/mo vs BackThen - Baby Book & Albums's $6.49/mo - higher ARPU per converted user.
- Bigger install base. Life360: Family Safety & GPS has ~214.1M lifetime installs vs BackThen - Baby Book & Albums's ~3.1M - 69.7× the funnel top.
→ Find more apps with this revenue gap · Full Life360: Family Safety & GPS report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BackThen - Baby Book & Albums
vs
Life360: Family Safety & GPS
Monthly revenue (est.)?
$77.0K
▶
$998.5K
Annual revenue (est.)
$923.5K
▶
$11.98M
Lifetime installs (est.)
3.1M
▶
214.1M
Monthly active users (est.)?
366K
▶
3.4M
App Store rating
4.85★
◀
4.44★
Total ratings
28K
▶
2.2M
US grossing rank
-
=
-
Cheapest monthly sub
$6.49
▶
$19.30
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 27, 2020
- Last updated
- Jun 24, 2026
- File size
- 107.7 MB
- Content rating
- 4+
- Version
- 2.3.0
- Languages
- English
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 7, 2010
- Last updated
- Jun 26, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 26.24.0
- Languages
- -
BackThen - Baby Book & Albums trajectory
Life360: Family Safety & GPS trajectory
FAQ
Which makes more money, BackThen - Baby Book & Albums or Life360: Family Safety & GPS? v
Life360: Family Safety & GPS earns about $998.5K per month, while BackThen - Baby Book & Albums earns about $77.0K. That is a 13.0× revenue gap (~$921.5K more per month for Life360: Family Safety & GPS). Annual revenue: BackThen - Baby Book & Albums ≈ $923.5K/year, Life360: Family Safety & GPS ≈ $11.98M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BackThen - Baby Book & Albums or Life360: Family Safety & GPS? v
Life360: Family Safety & GPS leads with about 214.1M estimated downloads vs 3.1M for BackThen - Baby Book & Albums - a 69.7× gap. BackThen - Baby Book & Albums's App Store downloads are estimated from 28K ratings × the standard 1:75 ratio. Life360: Family Safety & GPS reports 100,000,000+ installs on Google Play.
Are BackThen - Baby Book & Albums and Life360: Family Safety & GPS in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BackThen - Baby Book & Albums and Life360: Family Safety & GPS offer? v
BackThen - Baby Book & Albums: IAP range 1 tiers detected. Life360: Family Safety & GPS: IAP range $1.49 - $249.99 per item. BackThen - Baby Book & Albums runs a "Subscription (~$6.49/mo)" monetization model; Life360: Family Safety & GPS runs "Subscription (~$19.30/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BackThen - Baby Book & Albums or Life360: Family Safety & GPS? v
BackThen - Baby Book & Albums edges ahead with ★ 4.9 vs ★ 4.4 (gap of 0.4 stars). Rating volume: BackThen - Baby Book & Albums 28K ratings, Life360: Family Safety & GPS 306K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BackThen - Baby Book & Albums vs Life360: Family Safety & GPS revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $77.0K for BackThen - Baby Book & Albums and $998.5K for Life360: Family Safety & GPS are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BackThen - Baby Book & Albums or Life360: Family Safety & GPS to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.