BackThen - Baby Book & Albums vs Greeting, Birthday Cards
BackThen - Baby Book & Albums
Back Then Digital Ltd
App Store
$74.5K/mo
~$894.0K/yr · 3.0M installs
VS
Greeting, Birthday Cards
Tomer Alpert
Google Play
$0/mo
~$0/yr · 303K installs
Revenue winner
BackThen - Baby Book & Albums wins
+7450200% vs other
Installs winner
BackThen - Baby Book & Albums wins
+881% vs other
MAU winner
BackThen - Baby Book & Albums wins
+2024% vs other
Rating winner
BackThen - Baby Book & Albums wins
+19% vs other
Why BackThen - Baby Book & Albums is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- BackThen - Baby Book & Albums earns roughly 74502× more per month than Greeting, Birthday Cards - $74.5K vs $0.
- Subscription model. BackThen - Baby Book & Albums runs a $6.49/mo subscription that compounds; Greeting, Birthday Cards relies on one-shot IAP or ads.
- Bigger install base. BackThen - Baby Book & Albums has ~3.0M lifetime installs vs Greeting, Birthday Cards's ~303K - 9.8× the funnel top.
- Better app store reviews. BackThen - Baby Book & Albums sits at 4.86★ vs 4.07★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full BackThen - Baby Book & Albums report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BackThen - Baby Book & Albums
vs
Greeting, Birthday Cards
Monthly revenue (est.)?
$74.5K
◀
$0
Annual revenue (est.)
$894.0K
◀
$0
Lifetime installs (est.)
3.0M
◀
303K
Monthly active users (est.)?
354K
◀
17K
App Store rating
4.86★
◀
4.07★
Total ratings
27K
◀
11K
US grossing rank
-
=
-
Cheapest monthly sub
$6.49
◀
No sub
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 27, 2020
- Last updated
- Apr 30, 2026
- File size
- 104.6 MB
- Content rating
- 4+
- Version
- 2.2.6
- Languages
- English
- Category
- Lifestyle
- Price
- Free
- Released
- Feb 1, 2018
- Last updated
- Oct 20, 2023
- File size
- -
- Content rating
- Everyone
- Version
- 3.0.29
- Languages
- -
BackThen - Baby Book & Albums trajectory
Greeting, Birthday Cards trajectory
FAQ
Which makes more money, BackThen - Baby Book & Albums or Greeting, Birthday Cards? v
BackThen - Baby Book & Albums earns about $74.5K per month, while Greeting, Birthday Cards earns about $0. That is a ∞× revenue gap (~$74.5K more per month for BackThen - Baby Book & Albums). Annual revenue: BackThen - Baby Book & Albums ≈ $894.0K/year, Greeting, Birthday Cards ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BackThen - Baby Book & Albums or Greeting, Birthday Cards? v
BackThen - Baby Book & Albums leads with about 3.0M estimated downloads vs 303K for Greeting, Birthday Cards - a 9.8× gap. BackThen - Baby Book & Albums's App Store downloads are estimated from 27K ratings × the standard 1:75 ratio. Greeting, Birthday Cards reports 100,000+ installs on Google Play.
Are BackThen - Baby Book & Albums and Greeting, Birthday Cards in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BackThen - Baby Book & Albums and Greeting, Birthday Cards offer? v
BackThen - Baby Book & Albums: IAP range 1 tiers detected. Greeting, Birthday Cards: no IAP detected on the public listing. BackThen - Baby Book & Albums runs a "Subscription (~$6.49/mo)" monetization model; Greeting, Birthday Cards runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BackThen - Baby Book & Albums or Greeting, Birthday Cards? v
BackThen - Baby Book & Albums edges ahead with ★ 4.9 vs ★ 4.1 (gap of 0.8 stars). Rating volume: BackThen - Baby Book & Albums 27K ratings, Greeting, Birthday Cards 5K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BackThen - Baby Book & Albums vs Greeting, Birthday Cards revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $74.5K for BackThen - Baby Book & Albums and $0 for Greeting, Birthday Cards are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BackThen - Baby Book & Albums or Greeting, Birthday Cards to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.