BackThen - Baby Book & Albums vs Letter to Tomorrow

BackThen - Baby Book & Albums

Back Then Digital Ltd
App Store
$77.0K/mo
~$923.5K/yr · 3.1M installs
VS

Letter to Tomorrow

Helio Tasso Junior
App Store
$200/mo
~$2.4K/yr · 2K installs
Revenue winner BackThen - Baby Book & Albums wins +38380% vs other
Installs winner BackThen - Baby Book & Albums wins +204720% vs other
MAU winner BackThen - Baby Book & Albums wins +217521% vs other
Rating winner BackThen - Baby Book & Albums wins +485% vs other

Why BackThen - Baby Book & Albums is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. BackThen - Baby Book & Albums earns roughly 385× more per month than Letter to Tomorrow - $77.0K vs $200.
  2. Subscription model. BackThen - Baby Book & Albums runs a $6.49/mo subscription that compounds; Letter to Tomorrow relies on one-shot IAP or ads.
  3. Bigger install base. BackThen - Baby Book & Albums has ~3.1M lifetime installs vs Letter to Tomorrow's ~2K - 2048.2× the funnel top.
  4. Better app store reviews. BackThen - Baby Book & Albums sits at 4.85★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.

→ Find more apps with this revenue gap · Full BackThen - Baby Book & Albums report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

BackThen - Baby Book & Albums
vs
Letter to Tomorrow
Monthly revenue (est.)?
$77.0K
◀
$200
Annual revenue (est.)
$923.5K
◀
$2.4K
Lifetime installs (est.)
3.1M
◀
2K
Monthly active users (est.)?
366K
◀
168
App Store rating
4.85★
◀
-
Total ratings
28K
◀
0
US grossing rank
-
=
-
Cheapest monthly sub
$6.49
◀
No sub
IAP tiers detected
1 tiers
◀
0 tiers

BackThen - Baby Book & Albums

Back Then Digital Ltd
App Store
Category
Lifestyle
Price
Free
Released
Apr 27, 2020
Last updated
Jun 24, 2026
File size
107.7 MB
Content rating
4+
Version
2.3.0
Languages
English
View full BackThen - Baby Book & Albums report →

Letter to Tomorrow

Helio Tasso Junior
App Store
Category
Lifestyle
Price
USD4.99
Released
Jun 25, 2026
Last updated
Jun 25, 2026
File size
5.2 MB
Content rating
4+
Version
1.0
Languages
Dutch, English, French, German, Italian, Japanese +3 more
View full Letter to Tomorrow report →

BackThen - Baby Book & Albums trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Letter to Tomorrow trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

BackThen - Baby Book & Albums App Store page →Letter to Tomorrow App Store page →

Related comparisons

Backthen Baby Book Albums iOS vs Tinder Dating App Date Chat iOSBaby Led Weaning Recipes iOS vs Backthen Baby Book Albums iOSBackthen Baby Book Albums iOS vs Life360 Stay Connected Safe AndroidBackthen Baby Book Albums iOS vs Wyze Never Wonder AndroidBackthen Baby Book Albums iOS vs Design Space Diy With Cricut AndroidBackthen Baby Book Albums iOS vs Pixel PRO 2 Watch Face Android

Compare another pair

FAQ

Which makes more money, BackThen - Baby Book & Albums or Letter to Tomorrow? v
BackThen - Baby Book & Albums earns about $77.0K per month, while Letter to Tomorrow earns about $200. That is a 384.8× revenue gap (~$76.8K more per month for BackThen - Baby Book & Albums). Annual revenue: BackThen - Baby Book & Albums ≈ $923.5K/year, Letter to Tomorrow ≈ $2.4K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BackThen - Baby Book & Albums or Letter to Tomorrow? v
BackThen - Baby Book & Albums leads with about 3.1M estimated downloads vs 2K for Letter to Tomorrow - a 2048.2× gap. BackThen - Baby Book & Albums's App Store downloads are estimated from 28K ratings × the standard 1:75 ratio. Letter to Tomorrow's App Store downloads are estimated from 0 ratings.
Are BackThen - Baby Book & Albums and Letter to Tomorrow in the same App Store category and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BackThen - Baby Book & Albums and Letter to Tomorrow offer? v
BackThen - Baby Book & Albums: IAP range 1 tiers detected. Letter to Tomorrow: no IAP detected on the public listing. BackThen - Baby Book & Albums runs a "Subscription (~$6.49/mo)" monetization model; Letter to Tomorrow runs "Paid app ($4.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BackThen - Baby Book & Albums or Letter to Tomorrow? v
BackThen - Baby Book & Albums edges ahead with a higher overall score (gap of 4.9 stars). Rating volume: BackThen - Baby Book & Albums 28K ratings, Letter to Tomorrow 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BackThen - Baby Book & Albums vs Letter to Tomorrow revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $77.0K for BackThen - Baby Book & Albums and $200 for Letter to Tomorrow are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BackThen - Baby Book & Albums or Letter to Tomorrow to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.