BackThen - Baby Book & Albums vs My Diary - Daily Journal, Lock
BackThen - Baby Book & Albums
Back Then Digital Ltd
App Store
$74.4K/mo
~$893.3K/yr · 3.0M installs
VS
My Diary - Daily Journal, Lock
Habitics
Google Play
$11.7K/mo
~$140.6K/yr · 1.0M installs
Revenue winner
BackThen - Baby Book & Albums wins
+535% vs other
Installs winner
BackThen - Baby Book & Albums wins
+195% vs other
MAU winner
BackThen - Baby Book & Albums wins
+495% vs other
Rating winner
BackThen - Baby Book & Albums wins
+4% vs other
Why BackThen - Baby Book & Albums is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- BackThen - Baby Book & Albums earns roughly 6× more per month than My Diary - Daily Journal, Lock - $74.4K vs $11.7K.
- Premium pricing. BackThen - Baby Book & Albums charges $6.49/mo vs My Diary - Daily Journal, Lock's $5.96/mo - higher ARPU per converted user.
- Bigger install base. BackThen - Baby Book & Albums has ~3.0M lifetime installs vs My Diary - Daily Journal, Lock's ~1.0M - 3.0× the funnel top.
→ Find more apps with this revenue gap · Full BackThen - Baby Book & Albums report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BackThen - Baby Book & Albums
vs
My Diary - Daily Journal, Lock
Monthly revenue (est.)?
$74.4K
◀
$11.7K
Annual revenue (est.)
$893.3K
◀
$140.6K
Lifetime installs (est.)
3.0M
◀
1.0M
Monthly active users (est.)?
353K
◀
59K
App Store rating
4.86★
◀
4.69★
Total ratings
27K
◀
14K
US grossing rank
-
=
-
Cheapest monthly sub
$6.49
◀
$5.96
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 27, 2020
- Last updated
- Apr 30, 2026
- File size
- 104.6 MB
- Content rating
- 4+
- Version
- 2.2.6
- Languages
- English
- Category
- Lifestyle
- Price
- Free
- Released
- Jun 19, 2024
- Last updated
- May 1, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 1.8.0
- Languages
- -
BackThen - Baby Book & Albums trajectory
My Diary - Daily Journal, Lock trajectory
FAQ
Which makes more money, BackThen - Baby Book & Albums or My Diary - Daily Journal, Lock? v
BackThen - Baby Book & Albums earns about $74.4K per month, while My Diary - Daily Journal, Lock earns about $11.7K. That is a 6.4× revenue gap (~$62.7K more per month for BackThen - Baby Book & Albums). Annual revenue: BackThen - Baby Book & Albums ≈ $893.3K/year, My Diary - Daily Journal, Lock ≈ $140.6K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BackThen - Baby Book & Albums or My Diary - Daily Journal, Lock? v
BackThen - Baby Book & Albums leads with about 3.0M estimated downloads vs 1.0M for My Diary - Daily Journal, Lock - a 3.0× gap. BackThen - Baby Book & Albums's App Store downloads are estimated from 27K ratings × the standard 1:75 ratio. My Diary - Daily Journal, Lock reports 1,000,000+ installs on Google Play.
Are BackThen - Baby Book & Albums and My Diary - Daily Journal, Lock in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BackThen - Baby Book & Albums and My Diary - Daily Journal, Lock offer? v
BackThen - Baby Book & Albums: IAP range 1 tiers detected. My Diary - Daily Journal, Lock: IAP range $0.99 - $35.88 per item. BackThen - Baby Book & Albums runs a "Subscription (~$6.49/mo)" monetization model; My Diary - Daily Journal, Lock runs "Subscription (~$5.96/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BackThen - Baby Book & Albums or My Diary - Daily Journal, Lock? v
BackThen - Baby Book & Albums edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: BackThen - Baby Book & Albums 27K ratings, My Diary - Daily Journal, Lock 108 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BackThen - Baby Book & Albums vs My Diary - Daily Journal, Lock revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $74.4K for BackThen - Baby Book & Albums and $11.7K for My Diary - Daily Journal, Lock are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BackThen - Baby Book & Albums or My Diary - Daily Journal, Lock to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.