Brilliant: Learn by doing vs IXL
Brilliant: Learn by doing
Brilliant.org
App Store
$195.9K/mo
~$2.35M/yr · 3.2M installs
VS
IXL
IXL Learning
Google Play
$117.1K/mo
~$1.41M/yr · 7.1M installs
Revenue winner
Brilliant: Learn by doing wins
+67% vs other
Installs winner
IXL wins
+122% vs other
MAU winner
IXL wins
+5% vs other
Rating winner
Brilliant: Learn by doing wins
+16% vs other
Why Brilliant: Learn by doing is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Brilliant: Learn by doing earns roughly 2× more per month than IXL - $195.9K vs $117.1K.
- Premium pricing. Brilliant: Learn by doing charges $19.99/mo vs IXL's $19.95/mo - higher ARPU per converted user.
- More monetization surfaces. Brilliant: Learn by doing runs 4 IAP tiers vs 0 - more chances to convert users at the right price.
- Better app store reviews. Brilliant: Learn by doing sits at 4.74★ vs 4.08★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Brilliant: Learn by doing report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Brilliant: Learn by doing
vs
IXL
Monthly revenue (est.)?
$195.9K
◀
$117.1K
Annual revenue (est.)
$2.35M
◀
$1.41M
Lifetime installs (est.)
3.2M
▶
7.1M
Monthly active users (est.)?
377K
▶
398K
App Store rating
4.74★
◀
4.08★
Total ratings
29K
▶
43K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
$19.95
IAP tiers detected
4 tiers
◀
0 tiers
- Category
- Education
- Price
- Free
- Released
- Jun 19, 2015
- Last updated
- May 8, 2026
- File size
- 96.9 MB
- Content rating
- 4+
- Version
- 10.1.0
- Languages
- English
- Category
- Education
- Price
- Free
- Released
- Jul 26, 2014
- Last updated
- Apr 6, 2026
- File size
- -
- Content rating
- Everyone
- Version
- VARY
- Languages
- -
Brilliant: Learn by doing trajectory
IXL trajectory
FAQ
Which makes more money, Brilliant: Learn by doing or IXL? v
Brilliant: Learn by doing earns about $195.9K per month, while IXL earns about $117.1K. That is a 1.7× revenue gap (~$78.8K more per month for Brilliant: Learn by doing). Annual revenue: Brilliant: Learn by doing ≈ $2.35M/year, IXL ≈ $1.41M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Brilliant: Learn by doing or IXL? v
IXL leads with about 7.1M estimated downloads vs 3.2M for Brilliant: Learn by doing - a 2.2× gap. Brilliant: Learn by doing's App Store downloads are estimated from 29K ratings × the standard 1:75 ratio. IXL reports 5,000,000+ installs on Google Play.
Are Brilliant: Learn by doing and IXL in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Brilliant: Learn by doing and IXL offer? v
Brilliant: Learn by doing: IAP range 4 tiers detected. IXL: no IAP detected on the public listing. Brilliant: Learn by doing runs a "Subscription (~$16.00/mo)" monetization model; IXL runs "Subscription (~$19.95/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Brilliant: Learn by doing or IXL? v
Brilliant: Learn by doing edges ahead with ★ 4.7 vs ★ 4.1 (gap of 0.7 stars). Rating volume: Brilliant: Learn by doing 29K ratings, IXL 9K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Brilliant: Learn by doing vs IXL revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $195.9K for Brilliant: Learn by doing and $117.1K for IXL are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Brilliant: Learn by doing or IXL to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.