Canva: AI Video & Photo Editor vs Instagram
Canva: AI Video & Photo Editor
Canva
App Store
$9.36M/mo
~$112.31M/yr · 580.8M installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.25M/yr · 1.6B installs
Revenue winner
Instagram wins
+31% vs other
Installs winner
Instagram wins
+176% vs other
MAU winner
Instagram wins
+70% vs other
Rating winner
Canva: AI Video & Photo Editor wins
+4% vs other
Why Instagram is winning
Top 1 reasons - backed by the public App Store / Play Store numbers.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Canva: AI Video & Photo Editor's ~580.8M - 2.8× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Canva: AI Video & Photo Editor
vs
Instagram
Monthly revenue (est.)?
$9.36M
▶
$12.27M
Annual revenue (est.)
$112.31M
▶
$147.25M
Lifetime installs (est.)
580.8M
▶
1.6B
Monthly active users (est.)?
15.1M
▶
25.7M
App Store rating
4.88★
◀
4.69★
Total ratings
3.4M
▶
29.2M
US grossing rank
#24
◀
-
Cheapest monthly sub
$14.99
=
$14.99
IAP tiers detected
9 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 15, 2014
- Last updated
- Jun 17, 2026
- File size
- 139.7 MB
- Content rating
- 12+
- Version
- 4.213.0
- Languages
- AF, SQ, Arabic, HY, AS, AZ +77 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Canva: AI Video & Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, Canva: AI Video & Photo Editor or Instagram? v
Instagram earns about $12.27M per month, while Canva: AI Video & Photo Editor earns about $9.36M. That is a 1.3× revenue gap (~$2.91M more per month for Instagram). Annual revenue: Canva: AI Video & Photo Editor ≈ $112.31M/year, Instagram ≈ $147.25M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Canva: AI Video & Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 580.8M for Canva: AI Video & Photo Editor - a 2.8× gap. Canva: AI Video & Photo Editor's App Store downloads are estimated from 3.4M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Canva: AI Video & Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Canva: AI Video & Photo Editor and Instagram offer? v
Canva: AI Video & Photo Editor: IAP range 9 tiers detected. Instagram: IAP range 2 tiers detected. Canva: AI Video & Photo Editor runs a "Subscription (~$10.00/mo) · calibrated by US grossing rank #24" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Canva: AI Video & Photo Editor or Instagram? v
Canva: AI Video & Photo Editor edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: Canva: AI Video & Photo Editor 3.4M ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Canva: AI Video & Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $9.36M for Canva: AI Video & Photo Editor and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Canva: AI Video & Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.