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REV.NOW
Canva: AI Video & Photo Editor earns about
$26.77M/month
range $14.72M – $38.82M · $321.26M/year
Live data · refreshed every hour
Per Day
$892.4K
$490.8K – $1.29M
Per Week
$6.25M
$3.44M – $9.06M
Per Month
$26.77M
$14.72M – $38.82M
Per Year
$321.26M
$176.69M – $465.82M
Lifetime
$803.14M
$441.73M – $1.16B
Brand revenue
📰 Reported
Canva - full brand revenue
Annual brand revenue (2024)
$3.0B/year
App Store / Play Store share
11%
≈ $321M/year of in-app revenue
Off-store revenue (everything else)
$2.7B/year
89% of total brand revenue
Canva earns about $3.0B/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Canva: AI Video & Photo Editor
Auto-generated from this app's real revenue ($26.77M/month · $321.26M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$10.00/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Canva: AI Video & Photo Editor is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Canva: AI Video & Photo Editor for 30 days - here's what I'd do differently"
- "Why Canva: AI Video & Photo Editor costs $10.00/mo when ours costs $6.00"
- "The photo & video app Canva: AI Video & Photo Editor won't tell you these 3 things"
Monetization
Subscription (~$10.00/mo) · calibrated by US grossing rank #26Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
567.1M installs · 32% active · 1.1% pay
In-App Purchases 9
- Monthly Canva Pro - Monthly $14.99 /month
- Monthly Canva Pro - Monthly $15.00 /month
- Monthly Canva Pro - Monthly $18.00 /month
- Monthly Canva Business - Monthly $25.00 /month
- Monthly Canva Teams - Monthly $30.00 /month
- Annual Canva Pro - Yearly $119.99 /year ~$10.00/mo
- Annual Canva Pro - Yearly $143.99 /year ~$12.00/mo
- One-time Canva Credit $1.99 one-time
9 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 4.207.0
- Released
- Oct 15, 2014
- Last Updated
- May 7, 2026
- File Size
- 126.5 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- AF, SQ, Arabic, HY, AS, AZ, EU, BN, Bulgarian, MY, KM, Catalan, Croatian, Czech, Danish, Dutch, English, ET, Finnish, French, FF, GL, KA, German, Greek, GU, HA, Hebrew, Hindi, Hungarian
- Developer
- Canva
What's new in v4.207.0
• Important: For users on iOS 26.0 or 26.0.1, please upgrade to 26.1 for a better experience. Thanks!
• Serve scroll-stoppers with Video 2.0: Layer, sync, and time every element on an upgraded timeline. Comes with fresh templates and watermark-free exports.
• NEW Magic Video (iPhone only): Drop in clips and AI stitches a social-ready video with beats, effects, and text.
Discover more launches and surprises (gradient text, anyone?) in the app. Happy designing!
Fun Numbers - share these
$10
every second
$620
every minute
$37.2K
every hour
$892.4K
every day
- ☕ Buys 178K $5 coffees every day
- 👨💻 Pays for 2K senior engineer salaries per year
- 🚗 Earns enough for 8K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
567.1M
estimated from 3,335,799 ratings
Active Users (MAU est.)
181.5M
32% of installs · PHOTO_AND_VIDEO category benchmark
US Grossing Rank
#26
Live from App Store top-grossing chart
Monetization
Subscription (~$10.00/mo) · calibrated by US grossing rank #26
Rating Distribution
5★
3.1M
4★
154K
3★
44K
2★
15K
1★
31K
Compare Canva: AI Video & Photo Editor or explore similar apps
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Frequently Asked About Canva: AI Video & Photo Editor
How much money does Canva: AI Video & Photo Editor make on the App Store? ⌄
Canva: AI Video & Photo Editor has an estimated App Store revenue of $26.77M per month (~$321.26M per year, $892.4K per day) with a likely range of $14.72M to $38.82M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Canva: AI Video & Photo Editor get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (3.3M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 567.1M total iOS downloads for Canva: AI Video & Photo Editor - and roughly 181.5M monthly active users on iPhone and iPad.
Is Canva: AI Video & Photo Editor a top grossing iOS app and what is its App Store rank? ⌄
Canva: AI Video & Photo Editor is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Canva: AI Video & Photo Editor compares to other highest-grossing iPhone and iPad apps.
How is Canva: AI Video & Photo Editor App Store revenue estimated? ⌄
Rev.now estimates Canva: AI Video & Photo Editor App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Canva: AI Video & Photo Editor offer on iOS? ⌄
Canva: AI Video & Photo Editor offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Canva: AI Video & Photo Editor App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Canva: AI Video & Photo Editor side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Canva: AI Video & Photo Editor? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Canva: AI Video & Photo Editor. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
