CapCut: Photo & Video Editor vs Instagram
CapCut: Photo & Video Editor
Bytedance Pte. Ltd
App Store
$17.21M/mo
~$206.52M/yr · 189.1M installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.25M/yr · 1.6B installs
Revenue winner
CapCut: Photo & Video Editor wins
+40% vs other
Installs winner
Instagram wins
+749% vs other
MAU winner
Instagram wins
+54% vs other
Rating winner
Instagram wins
+2% vs other
Why CapCut: Photo & Video Editor is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. CapCut: Photo & Video Editor undercuts at $7.99/mo vs $14.99/mo - converts a higher % of free users.
- More monetization surfaces. CapCut: Photo & Video Editor runs 6 IAP tiers vs 2 - more chances to convert users at the right price.
- Charts placement. CapCut: Photo & Video Editor ranks #13 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full CapCut: Photo & Video Editor report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
CapCut: Photo & Video Editor
vs
Instagram
Monthly revenue (est.)?
$17.21M
◀
$12.27M
Annual revenue (est.)
$206.52M
◀
$147.25M
Lifetime installs (est.)
189.1M
▶
1.6B
Monthly active users (est.)?
16.6M
▶
25.7M
App Store rating
4.62★
▶
4.69★
Total ratings
1.1M
▶
29.2M
US grossing rank
#13
◀
-
Cheapest monthly sub
$7.99
▶
$14.99
IAP tiers detected
6 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 14, 2020
- Last updated
- Jun 16, 2026
- File size
- 741.6 MB
- Content rating
- 12+
- Version
- 18.2.0
- Languages
- Arabic, English, French, Hebrew, Indonesian, Italian +14 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
CapCut: Photo & Video Editor trajectory
Instagram trajectory
FAQ
Which makes more money, CapCut: Photo & Video Editor or Instagram? v
CapCut: Photo & Video Editor earns about $17.21M per month, while Instagram earns about $12.27M. That is a 1.4× revenue gap (~$4.94M more per month for CapCut: Photo & Video Editor). Annual revenue: CapCut: Photo & Video Editor ≈ $206.52M/year, Instagram ≈ $147.25M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, CapCut: Photo & Video Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 189.1M for CapCut: Photo & Video Editor - a 8.5× gap. CapCut: Photo & Video Editor's App Store downloads are estimated from 1.1M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are CapCut: Photo & Video Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do CapCut: Photo & Video Editor and Instagram offer? v
CapCut: Photo & Video Editor: IAP range 6 tiers detected. Instagram: IAP range 2 tiers detected. CapCut: Photo & Video Editor runs a "Subscription (~$7.50/mo) · calibrated by US grossing rank #13" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, CapCut: Photo & Video Editor or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: CapCut: Photo & Video Editor 1.1M ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these CapCut: Photo & Video Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $17.21M for CapCut: Photo & Video Editor and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare CapCut: Photo & Video Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.