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REV.NOW
CapCut: Photo & Video Editor earns about
$11.01M/month
range $6.06M – $15.97M · $132.14M/year
Live data · refreshed every hour
Per Day
$367.1K
$201.9K – $532.2K
Per Week
$2.57M
$1.41M – $3.73M
Per Month
$11.01M
$6.06M – $15.97M
Per Year
$132.14M
$72.68M – $191.61M
Lifetime
$330.36M
$181.70M – $479.02M
Brand revenue
📰 Reported
ByteDance - full brand revenue
Annual brand revenue (2024)
$158B/year
App Store / Play Store share
1%
≈ $132M/year of in-app revenue
Off-store revenue (everything else)
$158B/year
99% of total brand revenue
ByteDance earns about $158B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for CapCut: Photo & Video Editor
Auto-generated from this app's real revenue ($11.01M/month · $132.14M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$7.50/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
CapCut: Photo & Video Editor is at $7.50/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried CapCut: Photo & Video Editor for 30 days - here's what I'd do differently"
- "Why CapCut: Photo & Video Editor costs $7.50/mo when ours costs $4.50"
- "The photo & video app CapCut: Photo & Video Editor won't tell you these 3 things"
Monetization
Subscription (~$7.50/mo) · calibrated by US grossing rank #23Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
188.2M installs · 31.4% active · 1.8% pay
In-App Purchases 6
- Monthly Monthly Subscription $7.99 /month
- Monthly Monthly Subscription $9.99 /month
- Monthly Standard Monthly Subscription $9.99 /month
- Monthly Pro Monthly Subscription $19.99 /month
- Monthly Monthly Subscription $19.99 /month
- Annual Yearly Subscription $89.99 /year ~$7.50/mo
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 17.6.0
- Released
- Apr 14, 2020
- Last Updated
- Apr 29, 2026
- File Size
- 730.0 MB
- Required OS
- 13.0
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- Arabic, English, French, Hebrew, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Russian, Chinese, Spanish, Thai, Chinese, Turkish, Ukrainian, UR, Vietnamese
- Developer
- Bytedance Pte. Ltd
What's new in v17.6.0
- Fixed some known issues and improved the trimming experience.
We thank you for supporting CapCut and look forward to creating beautiful moments together.
Fun Numbers - share these
$4
every second
$255
every minute
$15.3K
every hour
$367.1K
every day
- ☕ Buys 73K $5 coffees every day
- 👨💻 Pays for 734 senior engineer salaries per year
- 🚗 Earns enough for 3K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
188.2M
estimated from 1,106,800 ratings
Active Users (MAU est.)
59.1M
31.4% of installs · PHOTO_AND_VIDEO category benchmark
US Grossing Rank
#23
Live from App Store top-grossing chart
Monetization
Subscription (~$7.50/mo) · calibrated by US grossing rank #23
Rating Distribution
5★
932K
4★
71K
3★
28K
2★
16K
1★
60K
Compare CapCut: Photo & Video Editor or explore similar apps
Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.
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Frequently Asked About CapCut: Photo & Video Editor
How much money does CapCut: Photo & Video Editor make on the App Store? ⌄
CapCut: Photo & Video Editor has an estimated App Store revenue of $11.01M per month (~$132.14M per year, $367.1K per day) with a likely range of $6.06M to $15.97M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does CapCut: Photo & Video Editor get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 188.2M total iOS downloads for CapCut: Photo & Video Editor - and roughly 59.1M monthly active users on iPhone and iPad.
Is CapCut: Photo & Video Editor a top grossing iOS app and what is its App Store rank? ⌄
CapCut: Photo & Video Editor is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how CapCut: Photo & Video Editor compares to other highest-grossing iPhone and iPad apps.
How is CapCut: Photo & Video Editor App Store revenue estimated? ⌄
Rev.now estimates CapCut: Photo & Video Editor App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does CapCut: Photo & Video Editor offer on iOS? ⌄
CapCut: Photo & Video Editor offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare CapCut: Photo & Video Editor App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare CapCut: Photo & Video Editor side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for CapCut: Photo & Video Editor? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for CapCut: Photo & Video Editor. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
