Countdown vs Mullvad VPN
Countdown
Find Appiness LLC
App Store
$1.32M/mo
~$15.84M/yr · 26.4M installs
VS
Mullvad VPN
Mullvad VPN AB
App Store
$1.6K/mo
~$19.0K/yr · 110K installs
Revenue winner
Countdown wins
+83228% vs other
Installs winner
Countdown wins
+23790% vs other
MAU winner
Countdown wins
+18716% vs other
Rating winner
Countdown wins
+16% vs other
Why Countdown is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Countdown earns roughly 833× more per month than Mullvad VPN - $1.32M vs $1.6K.
- Subscription model. Countdown runs a $17.34/mo subscription that compounds; Mullvad VPN relies on one-shot IAP or ads.
- Bigger install base. Countdown has ~26.4M lifetime installs vs Mullvad VPN's ~110K - 238.9× the funnel top.
- Better app store reviews. Countdown sits at 4.81★ vs 4.14★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Countdown report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Countdown
vs
Mullvad VPN
Monthly revenue (est.)?
$1.32M
◀
$1.6K
Annual revenue (est.)
$15.84M
◀
$19.0K
Lifetime installs (est.)
26.4M
◀
110K
Monthly active users (est.)?
2.3M
◀
12K
App Store rating
4.81★
◀
4.14★
Total ratings
176K
◀
1K
US grossing rank
-
=
-
Cheapest monthly sub
$17.34
◀
No sub
IAP tiers detected
2 tiers
▶
4 tiers
- Category
- Utilities
- Price
- Free
- Released
- Sep 11, 2018
- Last updated
- Jun 29, 2026
- File size
- 39.6 MB
- Content rating
- 4+
- Version
- 6.5.1
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +22 more
- Category
- Utilities
- Price
- Free
- Released
- Apr 8, 2020
- Last updated
- Jun 26, 2026
- File size
- 46.8 MB
- Content rating
- 4+
- Version
- 2026.3
- Languages
- MY, Danish, Dutch, English, Finnish, French +15 more
Countdown trajectory
Mullvad VPN trajectory
FAQ
Which makes more money, Countdown or Mullvad VPN? v
Countdown earns about $1.32M per month, while Mullvad VPN earns about $1.6K. That is a 833.3× revenue gap (~$1.32M more per month for Countdown). Annual revenue: Countdown ≈ $15.84M/year, Mullvad VPN ≈ $19.0K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Countdown or Mullvad VPN? v
Countdown leads with about 26.4M estimated downloads vs 110K for Mullvad VPN - a 238.9× gap. Countdown's App Store downloads are estimated from 176K ratings × the standard 1:75 ratio. Mullvad VPN's App Store downloads are estimated from 1K ratings.
Are Countdown and Mullvad VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Countdown and Mullvad VPN offer? v
Countdown: IAP range 2 tiers detected. Mullvad VPN: IAP range 4 tiers detected. Countdown runs a "Subscription (~$17.34/mo)" monetization model; Mullvad VPN runs "Free + one-time IAP (4 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Countdown or Mullvad VPN? v
Countdown edges ahead with ★ 4.8 vs ★ 4.1 (gap of 0.7 stars). Rating volume: Countdown 176K ratings, Mullvad VPN 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Countdown vs Mullvad VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.32M for Countdown and $1.6K for Mullvad VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Countdown or Mullvad VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.