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REV.NOW
Mullvad VPN earns about
$1.5K/month
range $841 – $2.2K · $18.3K/year
Live data · refreshed every hour
Per Day
$51
$28 – $74
Per Week
$357
$196 – $517
Per Month
$1.5K
$841 – $2.2K
Per Year
$18.3K
$10.1K – $26.6K
Lifetime
$45.8K
$25.2K – $66.5K
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Mullvad VPN
Auto-generated from this app's real revenue ($1.5K/month · $18.3K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
24/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Mullvad VPN is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered UtilitiesSmart : Utilities Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Mullvad VPN for 30 days - here's what I'd do differently"
- "Why Mullvad VPN costs $9.99/mo when ours costs $5.99"
- "The utilities app Mullvad VPN won't tell you these 3 things"
Monetization
Free + one-time IAP (4 tiers)Revenue mix (estimated)
- In-app purchases ~62%
- Ads ~38%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.05–$0.50/mo)
In-App Purchases 4
- One-timeest. 30 days subscription $5.89 one-time
- One-timeest. 30 day subscription $5.89 one-time
- One-timeest. 90 day subscription $17.49 one-time
- One-timeest. 90 days subscription $17.49 one-time
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2026.2
- Released
- Apr 8, 2020
- Last Updated
- Apr 21, 2026
- File Size
- 46.3 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Utilities
- Price
- Free
- Currency
- USD
- Languages
- MY, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian
- Developer
- Mullvad VPN AB
What's new in v2026.2
Add "Force all apps" feature, which mitigates TunnelCrack and other attacks.
Add LWO obfuscation method.
Add button to refresh relay list manually.
Add Ukrainian language support.
Fun Numbers - share these
$0
every second
$0
every minute
$2
every hour
$51
every day
- ☕ Buys 10 $5 coffees every day
- ⏱️ Earns the price of a coffee in 8,480 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
106K
estimated from 1,331 ratings
Active Users (MAU est.)
12K
11.3% of installs · default benchmark
Rating
4.14 ★
1K reviews
Monetization
Free + one-time IAP (4 tiers)
Rating Distribution
5★
946
4★
77
3★
61
2★
48
1★
199
Compare Mullvad VPN or explore similar apps
Utilities · App Store · pick a head-to-head or jump to a leaderboard.
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Frequently Asked About Mullvad VPN
How much money does Mullvad VPN make on the App Store? ⌄
Mullvad VPN has an estimated App Store revenue of $1.5K per month (~$18.3K per year, $51 per day) with a likely range of $841 to $2.2K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Mullvad VPN get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 106K total iOS downloads for Mullvad VPN - and roughly 12K monthly active users on iPhone and iPad.
Is Mullvad VPN a top grossing iOS app and what is its App Store rank? ⌄
Mullvad VPN is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Mullvad VPN compares to other highest-grossing iPhone and iPad apps.
How is Mullvad VPN App Store revenue estimated? ⌄
Rev.now estimates Mullvad VPN App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Mullvad VPN offer on iOS? ⌄
Mullvad VPN offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Mullvad VPN App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Mullvad VPN side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Mullvad VPN? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Mullvad VPN. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
