DOWN: The Casual Dating App vs Life360: Family Safety & GPS

DOWN: The Casual Dating App

Down App, Inc.
App Store
$5.47M/mo
~$65.59M/yr · 5.5M installs
VS

Life360: Family Safety & GPS

Life360
Google Play
$998.5K/mo
~$11.98M/yr · 214.1M installs
Revenue winner DOWN: The Casual Dating App wins +447% vs other
Installs winner Life360: Family Safety & GPS wins +3766% vs other
MAU winner Life360: Family Safety & GPS wins +82% vs other
Rating winner Life360: Family Safety & GPS wins +3% vs other

Why DOWN: The Casual Dating App is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. DOWN: The Casual Dating App earns roughly 5× more per month than Life360: Family Safety & GPS - $5.47M vs $998.5K.
  2. Premium pricing. DOWN: The Casual Dating App charges $19.99/mo vs Life360: Family Safety & GPS's $19.30/mo - higher ARPU per converted user.
  3. More monetization surfaces. DOWN: The Casual Dating App runs 10 IAP tiers vs 0 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full DOWN: The Casual Dating App report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

DOWN: The Casual Dating App
vs
Life360: Family Safety & GPS
Monthly revenue (est.)?
$5.47M
◀
$998.5K
Annual revenue (est.)
$65.59M
◀
$11.98M
Lifetime installs (est.)
5.5M
▶
214.1M
Monthly active users (est.)?
1.9M
▶
3.4M
App Store rating
4.31★
▶
4.44★
Total ratings
123K
▶
2.2M
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
$19.30
IAP tiers detected
10 tiers
◀
0 tiers

DOWN: The Casual Dating App

Down App, Inc.
App Store
Category
Lifestyle
Price
Free
Released
May 1, 2013
Last updated
Jun 11, 2026
File size
158.3 MB
Content rating
17+
Version
77
Languages
English, Chinese
View full DOWN: The Casual Dating App report →

Life360: Family Safety & GPS

Life360
Google Play
Category
Lifestyle
Price
Free
Released
Apr 7, 2010
Last updated
Jun 26, 2026
File size
-
Content rating
Everyone
Version
26.24.0
Languages
-
View full Life360: Family Safety & GPS report →

DOWN: The Casual Dating App trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Life360: Family Safety & GPS trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

DOWN: The Casual Dating App App Store page →Life360: Family Safety & GPS Play Store page →

Related comparisons

Down the Casual Dating App iOS vs Tinder Dating App Date Chat iOSBaby Led Weaning Recipes iOS vs Down the Casual Dating App iOSDown the Casual Dating App iOS vs Wyze Never Wonder AndroidDown the Casual Dating App iOS vs Design Space Diy With Cricut AndroidDown the Casual Dating App iOS vs Pixel PRO 2 Watch Face AndroidDown the Casual Dating App iOS vs Transcend Theory Android

Compare another pair

FAQ

Which makes more money, DOWN: The Casual Dating App or Life360: Family Safety & GPS? v
DOWN: The Casual Dating App earns about $5.47M per month, while Life360: Family Safety & GPS earns about $998.5K. That is a 5.5× revenue gap (~$4.47M more per month for DOWN: The Casual Dating App). Annual revenue: DOWN: The Casual Dating App ≈ $65.59M/year, Life360: Family Safety & GPS ≈ $11.98M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, DOWN: The Casual Dating App or Life360: Family Safety & GPS? v
Life360: Family Safety & GPS leads with about 214.1M estimated downloads vs 5.5M for DOWN: The Casual Dating App - a 38.7× gap. DOWN: The Casual Dating App's App Store downloads are estimated from 123K ratings × the standard 1:75 ratio. Life360: Family Safety & GPS reports 100,000,000+ installs on Google Play.
Are DOWN: The Casual Dating App and Life360: Family Safety & GPS in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do DOWN: The Casual Dating App and Life360: Family Safety & GPS offer? v
DOWN: The Casual Dating App: IAP range 10 tiers detected. Life360: Family Safety & GPS: IAP range $1.49 - $249.99 per item. DOWN: The Casual Dating App runs a "Subscription (~$19.99/mo, dating)" monetization model; Life360: Family Safety & GPS runs "Subscription (~$19.30/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, DOWN: The Casual Dating App or Life360: Family Safety & GPS? v
Life360: Family Safety & GPS edges ahead with ★ 4.4 vs ★ 4.3 (gap of 0.1 stars). Rating volume: DOWN: The Casual Dating App 123K ratings, Life360: Family Safety & GPS 306K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these DOWN: The Casual Dating App vs Life360: Family Safety & GPS revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $5.47M for DOWN: The Casual Dating App and $998.5K for Life360: Family Safety & GPS are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare DOWN: The Casual Dating App or Life360: Family Safety & GPS to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.