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DOWN: The Casual Dating App earns about
$5.30M/month
range $2.92M – $7.69M · $63.63M/year
Live data · refreshed every hour
Per Day
$176.8K
$97.2K – $256.3K
Per Week
$1.24M
$680.5K – $1.79M
Per Month
$5.30M
$2.92M – $7.69M
Per Year
$63.63M
$35.00M – $92.26M
Lifetime
$159.08M
$87.49M – $230.66M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for DOWN: The Casual Dating App
Auto-generated from this app's real revenue ($5.30M/month · $63.63M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
56/100
Opportunity
5/100
Cloneability
$30
Revenue / install
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
DOWN: The Casual Dating App charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried DOWN: The Casual Dating App for 30 days - here's what I'd do differently"
- "Why DOWN: The Casual Dating App costs $19.99/mo when ours costs $11.99"
- "The lifestyle app DOWN: The Casual Dating App won't tell you these 3 things"
Monetization
Subscription (~$19.99/mo, dating)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
5.4M installs · 33.9% active · 10.5% pay
Profile: Dating
In-App Purchases 10
- Monthlyest. Down VIP $19.99 /month
- Monthlyest. 1mo VIP on DOWN Dating App $19.99 /month
- Monthlyest. 3mo Upgraded Dating & Matches $29.99 /month
- Weekly 1 Week Profile Boost $4.99 /week ~$21.68/mo
- Weekly 1 Week Profile Boost $6.99 /week ~$30.37/mo
- Weekly 1 Week Profile Boost $9.99 /week ~$43.41/mo
- Weekly Down VIP, 1 Week $12.99 /week ~$56.44/mo
- Weekly Down VIP, 1 Week $24.99 /week ~$108.58/mo
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 74
- Released
- May 1, 2013
- Last Updated
- Apr 9, 2026
- File Size
- 153.4 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Languages
- English, Chinese
- Developer
- Down App, Inc.
What's new in v74
In this version, we've introduced a new tab where you can see the most active users.
Plus, we squashed a few bugs and made some performance improvements under the hood.
LOVE our app? Please take a moment to leave a 5-star review.
DOWN listens to your feedback! Email us at
[ops@downapp.com](mailto:ops@downapp.com)
Your feedback keeps DOWN a better place for open-minded users to date.
xoxo,
the DOWN Team
Fun Numbers - share these
$2
every second
$123
every minute
$7.4K
every hour
$176.8K
every day
- ☕ Buys 35K $5 coffees every day
- 👨💻 Pays for 354 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
5.4M
estimated from 119,458 ratings
Active Users (MAU est.)
1.8M
33.9% of installs · dating profile benchmark
Rating
4.31 ★
119K reviews
Monetization
Subscription (~$19.99/mo, dating)
Rating Distribution
5★
89K
4★
9K
3★
6K
2★
3K
1★
14K
Compare DOWN: The Casual Dating App or explore similar apps
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Popular head-to-head comparisons
Frequently Asked About DOWN: The Casual Dating App
How much money does DOWN: The Casual Dating App make on the App Store? ⌄
DOWN: The Casual Dating App has an estimated App Store revenue of $5.30M per month (~$63.63M per year, $176.8K per day) with a likely range of $2.92M to $7.69M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does DOWN: The Casual Dating App get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (119K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 5.4M total iOS downloads for DOWN: The Casual Dating App - and roughly 1.8M monthly active users on iPhone and iPad.
Is DOWN: The Casual Dating App a top grossing iOS app and what is its App Store rank? ⌄
DOWN: The Casual Dating App is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how DOWN: The Casual Dating App compares to other highest-grossing iPhone and iPad apps.
How is DOWN: The Casual Dating App App Store revenue estimated? ⌄
Rev.now estimates DOWN: The Casual Dating App App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does DOWN: The Casual Dating App offer on iOS? ⌄
DOWN: The Casual Dating App offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare DOWN: The Casual Dating App App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare DOWN: The Casual Dating App side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for DOWN: The Casual Dating App? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for DOWN: The Casual Dating App. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
