ELSA Speak - English Learning vs Official DVSA Theory Test Kit

ELSA Speak - English Learning

Elsa Corp
App Store
$987.4K/mo
~$11.85M/yr · 16.4M installs
VS

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
$439/mo
~$5.3K/yr · 3K installs
Revenue winner ELSA Speak - English Learning wins +224831% vs other
Installs winner ELSA Speak - English Learning wins +595487% vs other
MAU winner ELSA Speak - English Learning wins +1305013% vs other
Rating winner ELSA Speak - English Learning wins +8% vs other

Why ELSA Speak - English Learning is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. ELSA Speak - English Learning earns roughly 2249× more per month than Official DVSA Theory Test Kit - $987.4K vs $439.
  2. Aggressive pricing. ELSA Speak - English Learning undercuts at $19.99/mo vs $21.68/mo - converts a higher % of free users.
  3. Bigger install base. ELSA Speak - English Learning has ~16.4M lifetime installs vs Official DVSA Theory Test Kit's ~3K - 5955.9× the funnel top.
  4. More monetization surfaces. ELSA Speak - English Learning runs 9 IAP tiers vs 2 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full ELSA Speak - English Learning report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

ELSA Speak - English Learning
vs
Official DVSA Theory Test Kit
Monthly revenue (est.)?
$987.4K
◀
$439
Annual revenue (est.)
$11.85M
◀
$5.3K
Lifetime installs (est.)
16.4M
◀
3K
Monthly active users (est.)?
4.1M
◀
316.25
App Store rating
4.75★
◀
4.38★
Total ratings
109K
◀
55
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
▶
$21.68
IAP tiers detected
9 tiers
◀
2 tiers

ELSA Speak - English Learning

Elsa Corp
App Store
Category
Education
Price
Free
Released
Mar 8, 2016
Last updated
May 8, 2026
File size
245.6 MB
Content rating
4+
Version
9.0.8
Languages
English
View full ELSA Speak - English Learning report →

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Sep 20, 2011
Last updated
Apr 23, 2026
File size
1.16 GB
Content rating
4+
Version
6.13.1
Languages
English
View full Official DVSA Theory Test Kit report →

ELSA Speak - English Learning trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Official DVSA Theory Test Kit trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Related app pages

ELSA Speak - English Learning App Store page →Official DVSA Theory Test Kit App Store page →

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Compare another pair

FAQ

Which makes more money, ELSA Speak - English Learning or Official DVSA Theory Test Kit? v
ELSA Speak - English Learning earns about $987.4K per month, while Official DVSA Theory Test Kit earns about $439. That is a 2249.3× revenue gap (~$987.0K more per month for ELSA Speak - English Learning). Annual revenue: ELSA Speak - English Learning ≈ $11.85M/year, Official DVSA Theory Test Kit ≈ $5.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, ELSA Speak - English Learning or Official DVSA Theory Test Kit? v
ELSA Speak - English Learning leads with about 16.4M estimated downloads vs 3K for Official DVSA Theory Test Kit - a 5955.9× gap. ELSA Speak - English Learning's App Store downloads are estimated from 109K ratings × the standard 1:75 ratio. Official DVSA Theory Test Kit's App Store downloads are estimated from 55 ratings.
Are ELSA Speak - English Learning and Official DVSA Theory Test Kit in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do ELSA Speak - English Learning and Official DVSA Theory Test Kit offer? v
ELSA Speak - English Learning: IAP range 9 tiers detected. Official DVSA Theory Test Kit: IAP range 2 tiers detected. ELSA Speak - English Learning runs a "Subscription (~$5.92/mo, language)" monetization model; Official DVSA Theory Test Kit runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, ELSA Speak - English Learning or Official DVSA Theory Test Kit? v
ELSA Speak - English Learning edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.4 stars). Rating volume: ELSA Speak - English Learning 109K ratings, Official DVSA Theory Test Kit 55 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these ELSA Speak - English Learning vs Official DVSA Theory Test Kit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $987.4K for ELSA Speak - English Learning and $439 for Official DVSA Theory Test Kit are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare ELSA Speak - English Learning or Official DVSA Theory Test Kit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.