Epicurious vs Starbucks Secret Menu Plus
Epicurious
Advance Magazine Publishers Inc.
App Store
$156.3K/mo
~$1.88M/yr · 10.9M installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$37.5K/mo
~$450.6K/yr · 1.7M installs
Revenue winner
Epicurious wins
+316% vs other
Installs winner
Epicurious wins
+549% vs other
MAU winner
Epicurious wins
+390% vs other
Rating winner
Starbucks Secret Menu Plus wins
+0% vs other
Why Epicurious is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Epicurious earns roughly 4× more per month than Starbucks Secret Menu Plus - $156.3K vs $37.5K.
- Aggressive pricing. Epicurious undercuts at $4.99/mo vs $5.83/mo - converts a higher % of free users.
- Bigger install base. Epicurious has ~10.9M lifetime installs vs Starbucks Secret Menu Plus's ~1.7M - 6.5× the funnel top.
→ Find more apps with this revenue gap · Full Epicurious report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Epicurious
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$156.3K
◀
$37.5K
Annual revenue (est.)
$1.88M
◀
$450.6K
Lifetime installs (est.)
10.9M
◀
1.7M
Monthly active users (est.)?
971K
◀
198K
App Store rating
4.73★
▶
4.74★
Total ratings
99K
◀
15K
US grossing rank
-
=
-
Cheapest monthly sub
$4.99
▶
$5.83
IAP tiers detected
1 tiers
▶
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Apr 24, 2009
- Last updated
- Feb 16, 2026
- File size
- 136.2 MB
- Content rating
- 12+
- Version
- 7.3.22
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
Epicurious trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, Epicurious or Starbucks Secret Menu Plus? v
Epicurious earns about $156.3K per month, while Starbucks Secret Menu Plus earns about $37.5K. That is a 4.2× revenue gap (~$118.8K more per month for Epicurious). Annual revenue: Epicurious ≈ $1.88M/year, Starbucks Secret Menu Plus ≈ $450.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Epicurious or Starbucks Secret Menu Plus? v
Epicurious leads with about 10.9M estimated downloads vs 1.7M for Starbucks Secret Menu Plus - a 6.5× gap. Epicurious's App Store downloads are estimated from 99K ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are Epicurious and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Epicurious and Starbucks Secret Menu Plus offer? v
Epicurious: IAP range 1 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. Epicurious runs a "Subscription (~$4.99/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Epicurious or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Epicurious 99K ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Epicurious vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $156.3K for Epicurious and $37.5K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Epicurious or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.