ExpressVPN · Secure & Fast VPN vs Tape Measure™
ExpressVPN · Secure & Fast VPN
Express VPN
App Store
$2.34M/mo
~$28.08M/yr · 62.5M installs
VS
Tape Measure™
Level Labs, LLC
App Store
$0/mo
~$0/yr · 9.6M installs
Revenue winner
ExpressVPN · Secure & Fast VPN wins
+233988400% vs other
Installs winner
ExpressVPN · Secure & Fast VPN wins
+553% vs other
MAU winner
ExpressVPN · Secure & Fast VPN wins
+182% vs other
Rating winner
ExpressVPN · Secure & Fast VPN wins
+6% vs other
Why ExpressVPN · Secure & Fast VPN is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- ExpressVPN · Secure & Fast VPN earns roughly 2339884× more per month than Tape Measure™ - $2.34M vs $0.
- Subscription model. ExpressVPN · Secure & Fast VPN runs a $10.00/mo subscription that compounds; Tape Measure™ relies on one-shot IAP or ads.
- Bigger install base. ExpressVPN · Secure & Fast VPN has ~62.5M lifetime installs vs Tape Measure™'s ~9.6M - 6.5× the funnel top.
→ Find more apps with this revenue gap · Full ExpressVPN · Secure & Fast VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
ExpressVPN · Secure & Fast VPN
vs
Tape Measure™
Monthly revenue (est.)?
$2.34M
◀
$0
Annual revenue (est.)
$28.08M
◀
$0
Lifetime installs (est.)
62.5M
◀
9.6M
Monthly active users (est.)?
3.1M
◀
1.1M
App Store rating
4.68★
◀
4.43★
Total ratings
417K
◀
87K
US grossing rank
-
=
-
Cheapest monthly sub
$10.00
◀
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Utilities
- Price
- Free
- Released
- Aug 11, 2014
- Last updated
- Jul 1, 2026
- File size
- 225.3 MB
- Content rating
- 4+
- Version
- 12.65.0
- Languages
- Danish, Dutch, English, Finnish, French, German +11 more
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Jul 1, 2026
- File size
- 47.0 MB
- Content rating
- 4+
- Version
- 4.14
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
ExpressVPN · Secure & Fast VPN trajectory
Tape Measure™ trajectory
FAQ
Which makes more money, ExpressVPN · Secure & Fast VPN or Tape Measure™? v
ExpressVPN · Secure & Fast VPN earns about $2.34M per month, while Tape Measure™ earns about $0. That is a ∞× revenue gap (~$2.34M more per month for ExpressVPN · Secure & Fast VPN). Annual revenue: ExpressVPN · Secure & Fast VPN ≈ $28.08M/year, Tape Measure™ ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, ExpressVPN · Secure & Fast VPN or Tape Measure™? v
ExpressVPN · Secure & Fast VPN leads with about 62.5M estimated downloads vs 9.6M for Tape Measure™ - a 6.5× gap. ExpressVPN · Secure & Fast VPN's App Store downloads are estimated from 417K ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 87K ratings.
Are ExpressVPN · Secure & Fast VPN and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do ExpressVPN · Secure & Fast VPN and Tape Measure™ have in-app purchases? v
ExpressVPN · Secure & Fast VPN does not appear to offer in-app purchases on its public listing. Tape Measure™ does not appear to offer in-app purchases. Monetization model: ExpressVPN · Secure & Fast VPN runs "Subscription (~$10.00/mo, security)", Tape Measure™ runs "No App Store revenue (monetizes off-store)".
Which has better ratings, ExpressVPN · Secure & Fast VPN or Tape Measure™? v
ExpressVPN · Secure & Fast VPN edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.3 stars). Rating volume: ExpressVPN · Secure & Fast VPN 417K ratings, Tape Measure™ 87K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these ExpressVPN · Secure & Fast VPN vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.34M for ExpressVPN · Secure & Fast VPN and $0 for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare ExpressVPN · Secure & Fast VPN or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.