Facebook vs Instagram
Meta Platforms, Inc.
Google Play
$44.59M/mo
~$535.11M/yr · 11.7B installs
VS
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
Revenue winner
Facebook wins
+19% vs other
Installs winner
Facebook wins
+57% vs other
MAU winner
Facebook wins
+69% vs other
Rating winner
Facebook wins
+14% vs other
Why Facebook is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Bigger install base. Facebook has ~11.7B lifetime installs vs Instagram's ~7.5B - 1.6× the funnel top.
- Better app store reviews. Facebook sits at 4.56★ vs 4.02★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Instagram
Monthly revenue (est.)?
$44.59M
◀
$37.46M
Annual revenue (est.)
$535.11M
◀
$449.47M
Lifetime installs (est.)
11.7B
◀
7.5B
Monthly active users (est.)?
315.2M
◀
186.3M
App Store rating
4.56★
◀
4.02★
Total ratings
180.9M
◀
167.6M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Facebook trajectory
Instagram trajectory
FAQ
Which makes more money, Facebook or Instagram? v
Facebook earns about $44.59M per month, while Instagram earns about $37.46M. That is a 1.2× revenue gap (~$7.14M more per month for Facebook). Annual revenue: Facebook ≈ $535.11M/year, Instagram ≈ $449.47M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Instagram? v
Facebook leads with about 11.7B estimated downloads vs 7.5B for Instagram - a 1.6× gap. Facebook reports 10,000,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are Facebook and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Instagram offer? v
Facebook: IAP range $0.05 - $10,000.00 per item. Instagram: IAP range $0.19 - $10,000.00 per item. Facebook runs a "Free + IAP (tiers not exposed by store)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Instagram? v
Facebook edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.5 stars). Rating volume: Facebook 4.3M ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $44.59M for Facebook and $37.46M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.