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REV.NOW
Facebook earns about
$44.59M/month
range $24.53M – $64.66M · $535.11M/year
Live data · refreshed every hour
Per Day
$1.49M
$817.5K – $2.16M
Per Week
$10.41M
$5.72M – $15.09M
Per Month
$44.59M
$24.53M – $64.66M
Per Year
$535.11M
$294.31M – $775.92M
Lifetime
$1.34B
$735.78M – $1.94B
Brand revenue
✓ Verified filing
Meta Platforms - full brand revenue
Annual brand revenue (2024)
$165B/year
App Store / Play Store share
1%
≈ $535M/year of in-app revenue
Off-store revenue (everything else)
$164B/year
99% of total brand revenue
Meta Platforms earns about $165B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Facebook
Auto-generated from this app's real revenue ($44.59M/month · $535.11M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
0/100
Cloneability
$0
Revenue / install
✓ Features to copy
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Facebook is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered SocialSmart : Social Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Facebook for 30 days - here's what I'd do differently"
- "Why Facebook costs $9.99/mo when ours costs $5.99"
- "The social app Facebook won't tell you these 3 things"
Monetization
Free + IAP (tiers not exposed by store)Revenue mix (estimated)
- In-app purchases ~62%
- Ads ~38%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
$0.05 - $10,000.00 per item
Range reported by Google Play.
App Details
Pulled from Google Play- Last Updated
- May 7, 2026
- Content Rating
- Teen
- Category
- Social
- Price
- Free
- Currency
- USD
- Developer
- Meta Platforms, Inc.
Fun Numbers - share these
$17
every second
$1.0K
every minute
$61.9K
every hour
$1.49M
every day
- ☕ Buys 297K $5 coffees every day
- 👨💻 Pays for 3K senior engineer salaries per year
- 🚗 Earns enough for 13K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
11.7B
Reported: 10,000,000,000+
Active Users (MAU est.)
315.2M
2.7% of installs · SOCIAL category benchmark · cumulative-install decay × 0.06
Rating
4.56 ★
4.3M reviews
Monetization
Free + IAP (tiers not exposed by store)
IAP: $0.05 - $10,000.00 per item
Rating Distribution
5★
145.0M
4★
15.9M
3★
6.9M
2★
2.6M
1★
10.4M
Compare Facebook or explore similar apps
Social · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Facebook
How much money does Facebook make on Google Play? ⌄
Facebook has an estimated Play Store revenue of $44.59M per month (~$535.11M per year, $1.49M per day) with a likely range of $24.53M to $64.66M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Facebook get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Facebook reports 10,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 11.7B total downloads and 315.2M monthly active users on Android.
Is Facebook a top grossing Android app and what is its Play Store rank? ⌄
Facebook is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Facebook Play Store revenue estimated? ⌄
Rev.now estimates Facebook Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.05 - $10,000.00 per item), ad monetization (eCPM × impressions × MAU) and the Social category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Facebook offer on Android? ⌄
Facebook offers in-app purchases ($0.05 - $10,000.00 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Facebook Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Facebook side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Facebook? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Facebook. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
