Threads vs Facebook
Threads
Instagram, Inc.
App Store
$103.56M/mo
~$1.24B/yr · 327.8M installs
VS
Meta Platforms, Inc.
Google Play
$44.59M/mo
~$535.11M/yr · 11.7B installs
Revenue winner
Threads wins
+132% vs other
Installs winner
Facebook wins
+3461% vs other
MAU winner
Facebook wins
+116% vs other
Rating winner
Threads wins
+2% vs other
Why Threads is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 2× more per month than Facebook - $103.56M vs $44.59M.
- Subscription model. Threads runs a $21.99/mo subscription that compounds; Facebook relies on one-shot IAP or ads.
- More monetization surfaces. Threads runs 3 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Threads
vs
Facebook
Monthly revenue (est.)?
$103.56M
◀
$44.59M
Annual revenue (est.)
$1.24B
◀
$535.11M
Lifetime installs (est.)
327.8M
▶
11.7B
Monthly active users (est.)?
145.9M
▶
315.2M
App Store rating
4.64★
◀
4.56★
Total ratings
1.9M
▶
180.9M
US grossing rank
-
=
-
Cheapest monthly sub
$21.99
◀
No sub
IAP tiers detected
3 tiers
◀
0 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- May 5, 2026
- File size
- 187.8 MB
- Content rating
- 12+
- Version
- 428.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Threads trajectory
Facebook trajectory
FAQ
Which makes more money, Threads or Facebook? v
Threads earns about $103.56M per month, while Facebook earns about $44.59M. That is a 2.3× revenue gap (~$58.96M more per month for Threads). Annual revenue: Threads ≈ $1.24B/year, Facebook ≈ $535.11M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Facebook? v
Facebook leads with about 11.7B estimated downloads vs 327.8M for Threads - a 35.6× gap. Threads's App Store downloads are estimated from 1.9M ratings × the standard 1:75 ratio. Facebook reports 10,000,000,000+ installs on Google Play.
Are Threads and Facebook in the same App Store category on each store and competing for the same money? v
No - Threads is in Social Networking and Facebook is in Social. They share screen-time attention but earn money in different niches: Threads from social networking monetization patterns, Facebook from social.
What in-app purchases and subscription pricing do Threads and Facebook offer? v
Threads: IAP range 3 tiers detected. Facebook: IAP range $0.05 - $10,000.00 per item. Threads runs a "Subscription (~$21.99/mo)" monetization model; Facebook runs "Free + IAP (tiers not exposed by store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Facebook? v
Threads edges ahead with ★ 4.6 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Threads 1.9M ratings, Facebook 4.3M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Facebook revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $103.56M for Threads and $44.59M for Facebook are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Social Networking / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Facebook to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.