Facebook vs Kickstarter: Projects You Love

Facebook

Meta Platforms, Inc.
App Store
$2.64M/mo
~$31.67M/yr · 1.5B installs
VS

Kickstarter: Projects You Love

Kickstarter, PBC
App Store
$0/mo
~$0/yr · 6.4M installs
Revenue winner Facebook wins +263925000% vs other
Installs winner Facebook wins +23137% vs other
MAU winner Facebook wins +1041% vs other
Rating winner Kickstarter: Projects You Love wins +5% vs other

Why Facebook is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Facebook earns roughly 2639250× more per month than Kickstarter: Projects You Love - $2.64M vs $0.
  2. Subscription model. Facebook runs a $2.49/mo subscription that compounds; Kickstarter: Projects You Love relies on one-shot IAP or ads.
  3. Bigger install base. Facebook has ~1.5B lifetime installs vs Kickstarter: Projects You Love's ~6.4M - 232.4× the funnel top.
  4. More monetization surfaces. Facebook runs 9 IAP tiers vs 0 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Facebook report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Facebook
vs
Kickstarter: Projects You Love
Monthly revenue (est.)?
$2.64M
$0
Annual revenue (est.)
$31.67M
$0
Lifetime installs (est.)
1.5B
6.4M
Monthly active users (est.)?
32.7M
2.9M
App Store rating
4.52★
4.76★
Total ratings
27.0M
58K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
No sub
IAP tiers detected
9 tiers
0 tiers

Facebook

Meta Platforms, Inc.
App Store
Category
Social Networking
Price
Free
Released
Feb 5, 2019
Last updated
Jul 2, 2026
File size
461.1 MB
Content rating
12+
Version
568.0.0
Languages
Arabic, Croatian, Czech, Danish, Dutch, English +26 more
View full Facebook report →

Kickstarter: Projects You Love

Kickstarter, PBC
App Store
Category
Social Networking
Price
Free
Released
Feb 14, 2013
Last updated
Jul 1, 2026
File size
117.1 MB
Content rating
12+
Version
5.35.1
Languages
English, French, German, Japanese, Spanish
View full Kickstarter: Projects You Love report →

Facebook trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Kickstarter: Projects You Love trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Facebook or Kickstarter: Projects You Love? v
Facebook earns about $2.64M per month, while Kickstarter: Projects You Love earns about $0. That is a ∞× revenue gap (~$2.64M more per month for Facebook). Annual revenue: Facebook ≈ $31.67M/year, Kickstarter: Projects You Love ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Kickstarter: Projects You Love? v
Facebook leads with about 1.5B estimated downloads vs 6.4M for Kickstarter: Projects You Love - a 232.4× gap. Facebook's App Store downloads are estimated from 27.0M ratings × the standard 1:75 ratio. Kickstarter: Projects You Love's App Store downloads are estimated from 58K ratings.
Are Facebook and Kickstarter: Projects You Love in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Kickstarter: Projects You Love offer? v
Facebook: IAP range 9 tiers detected. Kickstarter: Projects You Love: no IAP detected on the public listing. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Kickstarter: Projects You Love runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Kickstarter: Projects You Love? v
Kickstarter: Projects You Love edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Facebook 27.0M ratings, Kickstarter: Projects You Love 58K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Kickstarter: Projects You Love revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.64M for Facebook and $0 for Kickstarter: Projects You Love are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Kickstarter: Projects You Love to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.