Facebook vs LINE

Facebook

Meta Platforms, Inc.
App Store
$51.15M/mo
~$613.81M/yr · 1.4B installs
VS

LINE

LINE Corporation
App Store
$126.1K/mo
~$1.51M/yr · 2.0M installs
Revenue winner Facebook wins +40469% vs other
Installs winner Facebook wins +73667% vs other
MAU winner Facebook wins +81228% vs other
Rating winner Facebook wins +40% vs other

Why Facebook is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Facebook earns roughly 406× more per month than LINE - $51.15M vs $126.1K.
  2. Aggressive pricing. Facebook undercuts at $2.49/mo vs $4.99/mo - converts a higher % of free users.
  3. Bigger install base. Facebook has ~1.4B lifetime installs vs LINE's ~2.0M - 737.7× the funnel top.
  4. Better app store reviews. Facebook sits at 4.52★ vs 3.24★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Facebook report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Facebook
vs
LINE
Monthly revenue (est.)?
$51.15M
$126.1K
Annual revenue (est.)
$613.81M
$1.51M
Lifetime installs (est.)
1.4B
2.0M
Monthly active users (est.)?
635.8M
782K
App Store rating
4.52★
3.24★
Total ratings
26.2M
18K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
$4.99
IAP tiers detected
9 tiers
10 tiers

Facebook

Meta Platforms, Inc.
App Store
Category
Social Networking
Price
Free
Released
Feb 5, 2019
Last updated
May 6, 2026
File size
435.3 MB
Content rating
12+
Version
560.1
Languages
Arabic, Croatian, Czech, Danish, Dutch, English +26 more
View full Facebook report →

LINE

LINE Corporation
App Store
Category
Social Networking
Price
Free
Released
Jun 23, 2011
Last updated
May 7, 2026
File size
384.7 MB
Content rating
12+
Version
26.6.0
Languages
Arabic, English, French, German, Indonesian, Italian +11 more
View full LINE report →

Facebook trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

LINE trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Facebook or LINE? v
Facebook earns about $51.15M per month, while LINE earns about $126.1K. That is a 405.7× revenue gap (~$51.02M more per month for Facebook). Annual revenue: Facebook ≈ $613.81M/year, LINE ≈ $1.51M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or LINE? v
Facebook leads with about 1.4B estimated downloads vs 2.0M for LINE - a 737.7× gap. Facebook's App Store downloads are estimated from 26.2M ratings × the standard 1:75 ratio. LINE's App Store downloads are estimated from 18K ratings.
Are Facebook and LINE in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and LINE offer? v
Facebook: IAP range 9 tiers detected. LINE: IAP range 10 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; LINE runs "Subscription (~$4.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or LINE? v
Facebook edges ahead with ★ 4.5 vs ★ 3.2 (gap of 1.3 stars). Rating volume: Facebook 26.2M ratings, LINE 18K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs LINE revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $51.15M for Facebook and $126.1K for LINE are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or LINE to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.