Facebook vs Locket Widget
Meta Platforms, Inc.
App Store
$51.15M/mo
~$613.81M/yr · 1.4B installs
VS
Locket Widget
Locket Labs, Inc.
App Store
$2.20M/mo
~$26.41M/yr · 76.3M installs
Revenue winner
Facebook wins
+2224% vs other
Installs winner
Facebook wins
+1789% vs other
MAU winner
Facebook wins
+1760% vs other
Rating winner
Locket Widget wins
+5% vs other
Why Facebook is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 23× more per month than Locket Widget - $51.15M vs $2.20M.
- Premium pricing. Facebook charges $2.49/mo vs Locket Widget's $1.99/mo - higher ARPU per converted user.
- Bigger install base. Facebook has ~1.4B lifetime installs vs Locket Widget's ~76.3M - 18.9× the funnel top.
- More monetization surfaces. Facebook runs 9 IAP tiers vs 1 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
vs
Monthly revenue (est.)?
$51.15M
◀
$2.20M
Annual revenue (est.)
$613.81M
◀
$26.41M
Lifetime installs (est.)
1.4B
◀
76.3M
Monthly active users (est.)?
635.8M
◀
34.2M
App Store rating
4.52★
▶
4.76★
Total ratings
26.2M
◀
509K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
◀
$1.99
IAP tiers detected
9 tiers
◀
1 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- May 6, 2026
- File size
- 435.3 MB
- Content rating
- 12+
- Version
- 560.1
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social Networking
- Price
- Free
- Released
- Dec 30, 2021
- Last updated
- May 8, 2026
- File size
- 388.7 MB
- Content rating
- 12+
- Version
- 2.46.0
- Languages
- English, French, Japanese, Korean, Portuguese, Spanish +1 more
Facebook trajectory
Locket Widget trajectory
FAQ
Which makes more money, Facebook or Locket Widget? v
Facebook earns about $51.15M per month, while Locket Widget earns about $2.20M. That is a 23.2× revenue gap (~$48.95M more per month for Facebook). Annual revenue: Facebook ≈ $613.81M/year, Locket Widget ≈ $26.41M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Locket Widget? v
Facebook leads with about 1.4B estimated downloads vs 76.3M for Locket Widget - a 18.9× gap. Facebook's App Store downloads are estimated from 26.2M ratings × the standard 1:75 ratio. Locket Widget's App Store downloads are estimated from 509K ratings.
Are Facebook and Locket Widget in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Locket Widget offer? v
Facebook: IAP range 9 tiers detected. Locket Widget: IAP range 1 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Locket Widget runs "Subscription (~$1.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Locket Widget? v
Locket Widget edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Facebook 26.2M ratings, Locket Widget 509K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Locket Widget revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $51.15M for Facebook and $2.20M for Locket Widget are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Locket Widget to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.
