Facebook vs WhatsApp Messenger
Meta Platforms, Inc.
App Store
$2.56M/mo
~$30.69M/yr · 1.4B installs
VS
WhatsApp Messenger
WhatsApp Inc.
App Store
$25.50M/mo
~$306.03M/yr · 1.6B installs
Revenue winner
WhatsApp Messenger wins
+897% vs other
Installs winner
WhatsApp Messenger wins
+12% vs other
MAU winner
WhatsApp Messenger wins
+12% vs other
Rating winner
WhatsApp Messenger wins
+4% vs other
Why WhatsApp Messenger is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- WhatsApp Messenger earns roughly 10× more per month than Facebook - $25.50M vs $2.56M.
- Premium pricing. WhatsApp Messenger charges $21.99/mo vs Facebook's $2.49/mo - higher ARPU per converted user.
→ Find more apps with this revenue gap · Full WhatsApp Messenger report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
WhatsApp Messenger
Monthly revenue (est.)?
$2.56M
▶
$25.50M
Annual revenue (est.)
$30.69M
▶
$306.03M
Lifetime installs (est.)
1.4B
▶
1.6B
Monthly active users (est.)?
31.7M
▶
35.4M
App Store rating
4.52★
▶
4.69★
Total ratings
26.2M
◀
17.9M
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
▶
$21.99
IAP tiers detected
9 tiers
◀
3 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- May 6, 2026
- File size
- 435.3 MB
- Content rating
- 12+
- Version
- 560.1
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social Networking
- Price
- Free
- Released
- May 4, 2009
- Last updated
- May 7, 2026
- File size
- 330.4 MB
- Content rating
- 12+
- Version
- 26.17.74
- Languages
- Arabic, BN, Catalan, Croatian, Czech, Danish +33 more
Facebook trajectory
WhatsApp Messenger trajectory
FAQ
Which makes more money, Facebook or WhatsApp Messenger? v
WhatsApp Messenger earns about $25.50M per month, while Facebook earns about $2.56M. That is a 10.0× revenue gap (~$22.95M more per month for WhatsApp Messenger). Annual revenue: Facebook ≈ $30.69M/year, WhatsApp Messenger ≈ $306.03M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or WhatsApp Messenger? v
WhatsApp Messenger leads with about 1.6B estimated downloads vs 1.4B for Facebook - a 1.1× gap. Facebook's App Store downloads are estimated from 26.2M ratings × the standard 1:75 ratio. WhatsApp Messenger's App Store downloads are estimated from 17.9M ratings.
Are Facebook and WhatsApp Messenger in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and WhatsApp Messenger offer? v
Facebook: IAP range 9 tiers detected. WhatsApp Messenger: IAP range 3 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; WhatsApp Messenger runs "Subscription (~$21.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or WhatsApp Messenger? v
WhatsApp Messenger edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Facebook 26.2M ratings, WhatsApp Messenger 17.9M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs WhatsApp Messenger revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.56M for Facebook and $25.50M for WhatsApp Messenger are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or WhatsApp Messenger to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.