Facetune: Photo & Video Editor vs Unfold: Reels & Story Maker
Facetune: Photo & Video Editor
Lightricks Ltd.
App Store
$2.35M/mo
~$28.18M/yr · 55.6M installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner
Unfold: Reels & Story Maker wins
+2% vs other
Installs winner
Facetune: Photo & Video Editor wins
+134% vs other
MAU winner
Facetune: Photo & Video Editor wins
+54% vs other
Rating winner
Unfold: Reels & Story Maker wins
+5% vs other
Why Unfold: Reels & Story Maker is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Unfold: Reels & Story Maker undercuts at $2.99/mo vs $5.99/mo - converts a higher % of free users.
- More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 3 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facetune: Photo & Video Editor
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$2.35M
▶
$2.39M
Annual revenue (est.)
$28.18M
▶
$28.66M
Lifetime installs (est.)
55.6M
◀
23.8M
Monthly active users (est.)?
8.7M
◀
5.7M
App Store rating
4.62★
▶
4.86★
Total ratings
371K
◀
158K
US grossing rank
#53
◀
-
Cheapest monthly sub
$5.99
◀
$2.99
IAP tiers detected
3 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 24, 2016
- Last updated
- Jun 29, 2026
- File size
- 553.3 MB
- Content rating
- 12+
- Version
- 26.18
- Languages
- Arabic, Bulgarian, Catalan, Croatian, Czech, Danish +26 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Jun 22, 2026
- File size
- 312.5 MB
- Content rating
- 17+
- Version
- 8.160.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Facetune: Photo & Video Editor trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Facetune: Photo & Video Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while Facetune: Photo & Video Editor earns about $2.35M. That is a 1.0× revenue gap (~$39.8K more per month for Unfold: Reels & Story Maker). Annual revenue: Facetune: Photo & Video Editor ≈ $28.18M/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facetune: Photo & Video Editor or Unfold: Reels & Story Maker? v
Facetune: Photo & Video Editor leads with about 55.6M estimated downloads vs 23.8M for Unfold: Reels & Story Maker - a 2.3× gap. Facetune: Photo & Video Editor's App Store downloads are estimated from 371K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Facetune: Photo & Video Editor and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facetune: Photo & Video Editor and Unfold: Reels & Story Maker offer? v
Facetune: Photo & Video Editor: IAP range 3 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Facetune: Photo & Video Editor runs a "Subscription (~$5.99/mo) · calibrated by US grossing rank #53" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facetune: Photo & Video Editor or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.6 (gap of 0.2 stars). Rating volume: Facetune: Photo & Video Editor 371K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facetune: Photo & Video Editor vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.35M for Facetune: Photo & Video Editor and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facetune: Photo & Video Editor or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.