Filmora: AI Video Editor&Maker vs Insta360

Filmora: AI Video Editor&Maker

Shenzhen Wondershare Software Co., Ltd
App Store
$996.5K/mo
~$11.96M/yr · 9.8M installs
VS

Insta360

Insta360
App Store
$55.0K/mo
~$659.6K/yr · 730K installs
Revenue winner Filmora: AI Video Editor&Maker wins +1713% vs other
Installs winner Filmora: AI Video Editor&Maker wins +1240% vs other
MAU winner Filmora: AI Video Editor&Maker wins +1258% vs other
Rating winner Filmora: AI Video Editor&Maker wins +5% vs other

Why Filmora: AI Video Editor&Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Filmora: AI Video Editor&Maker earns roughly 18× more per month than Insta360 - $996.5K vs $55.0K.
  2. Premium pricing. Filmora: AI Video Editor&Maker charges $9.99/mo vs Insta360's $2.99/mo - higher ARPU per converted user.
  3. Bigger install base. Filmora: AI Video Editor&Maker has ~9.8M lifetime installs vs Insta360's ~730K - 13.4× the funnel top.
  4. More monetization surfaces. Filmora: AI Video Editor&Maker runs 9 IAP tiers vs 6 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Filmora: AI Video Editor&Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Filmora: AI Video Editor&Maker
vs
Insta360
Monthly revenue (est.)?
$996.5K
$55.0K
Annual revenue (est.)
$11.96M
$659.6K
Lifetime installs (est.)
9.8M
730K
Monthly active users (est.)?
3.1M
227K
App Store rating
4.68★
4.47★
Total ratings
89K
9K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
$2.99
IAP tiers detected
9 tiers
6 tiers

Filmora: AI Video Editor&Maker

Shenzhen Wondershare Software Co., Ltd
App Store
Category
Photo & Video
Price
Free
Released
Apr 28, 2016
Last updated
Jun 25, 2026
File size
589.0 MB
Content rating
4+
Version
15.5.60
Languages
Arabic, Dutch, English, French, German, Hindi +14 more
View full Filmora: AI Video Editor&Maker report →

Insta360

Insta360
App Store
Category
Photo & Video
Price
Free
Released
Jan 16, 2020
Last updated
Jun 29, 2026
File size
2.19 GB
Content rating
4+
Version
2.28.0
Languages
English, French, German, Indonesian, Italian, Japanese +8 more
View full Insta360 report →

Filmora: AI Video Editor&Maker trajectory

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Insta360 trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Filmora: AI Video Editor&Maker or Insta360? v
Filmora: AI Video Editor&Maker earns about $996.5K per month, while Insta360 earns about $55.0K. That is a 18.1× revenue gap (~$941.5K more per month for Filmora: AI Video Editor&Maker). Annual revenue: Filmora: AI Video Editor&Maker ≈ $11.96M/year, Insta360 ≈ $659.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Filmora: AI Video Editor&Maker or Insta360? v
Filmora: AI Video Editor&Maker leads with about 9.8M estimated downloads vs 730K for Insta360 - a 13.4× gap. Filmora: AI Video Editor&Maker's App Store downloads are estimated from 89K ratings × the standard 1:75 ratio. Insta360's App Store downloads are estimated from 9K ratings.
Are Filmora: AI Video Editor&Maker and Insta360 in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Filmora: AI Video Editor&Maker and Insta360 offer? v
Filmora: AI Video Editor&Maker: IAP range 9 tiers detected. Insta360: IAP range 6 tiers detected. Filmora: AI Video Editor&Maker runs a "Subscription (~$9.99/mo)" monetization model; Insta360 runs "Subscription (~$7.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Filmora: AI Video Editor&Maker or Insta360? v
Filmora: AI Video Editor&Maker edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Filmora: AI Video Editor&Maker 89K ratings, Insta360 9K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Filmora: AI Video Editor&Maker vs Insta360 revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $996.5K for Filmora: AI Video Editor&Maker and $55.0K for Insta360 are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Filmora: AI Video Editor&Maker or Insta360 to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.