Flo Cycle & Period Tracker vs Natural Cycles Fertility App

Flo Cycle & Period Tracker

FLO HEALTH UK LIMITED
App Store
$3.51M/mo
~$42.11M/yr · 323.7M installs
VS

Natural Cycles Fertility App

NaturalCycles Nordic AB
App Store
$339.1K/mo
~$4.07M/yr · 3.2M installs
Revenue winner Flo Cycle & Period Tracker wins +935% vs other
Installs winner Flo Cycle & Period Tracker wins +9911% vs other
MAU winner Flo Cycle & Period Tracker wins +1479% vs other
Rating winner Natural Cycles Fertility App wins +1% vs other

Why Flo Cycle & Period Tracker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Flo Cycle & Period Tracker earns roughly 10× more per month than Natural Cycles Fertility App - $3.51M vs $339.1K.
  2. Aggressive pricing. Flo Cycle & Period Tracker undercuts at $11.49/mo vs $21.99/mo - converts a higher % of free users.
  3. Bigger install base. Flo Cycle & Period Tracker has ~323.7M lifetime installs vs Natural Cycles Fertility App's ~3.2M - 100.1× the funnel top.
  4. Charts placement. Flo Cycle & Period Tracker ranks #82 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.

Find more apps with this revenue gap · Full Flo Cycle & Period Tracker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Flo Cycle & Period Tracker
vs
Natural Cycles Fertility App
Monthly revenue (est.)?
$3.51M
$339.1K
Annual revenue (est.)
$42.11M
$4.07M
Lifetime installs (est.)
323.7M
3.2M
Monthly active users (est.)?
13.3M
841K
App Store rating
4.75★
4.80★
Total ratings
1.9M
29K
US grossing rank
#82
-
Cheapest monthly sub
$11.49
$21.99
IAP tiers detected
4 tiers
=
4 tiers

Flo Cycle & Period Tracker

FLO HEALTH UK LIMITED
App Store
Category
Health & Fitness
Price
Free
Released
Oct 3, 2015
Last updated
Jun 17, 2026
File size
271.1 MB
Content rating
12+
Version
10.0.0
Languages
Danish, English, Finnish, French, German, Indonesian +15 more
View full Flo Cycle & Period Tracker report →

Natural Cycles Fertility App

NaturalCycles Nordic AB
App Store
Category
Health & Fitness
Price
Free
Released
Dec 17, 2013
Last updated
Jun 29, 2026
File size
136.5 MB
Content rating
17+
Version
5.8.0
Languages
English, Portuguese, Spanish, Swedish
View full Natural Cycles Fertility App report →

Flo Cycle & Period Tracker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Natural Cycles Fertility App trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Flo Cycle & Period Tracker or Natural Cycles Fertility App? v
Flo Cycle & Period Tracker earns about $3.51M per month, while Natural Cycles Fertility App earns about $339.1K. That is a 10.3× revenue gap (~$3.17M more per month for Flo Cycle & Period Tracker). Annual revenue: Flo Cycle & Period Tracker ≈ $42.11M/year, Natural Cycles Fertility App ≈ $4.07M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Flo Cycle & Period Tracker or Natural Cycles Fertility App? v
Flo Cycle & Period Tracker leads with about 323.7M estimated downloads vs 3.2M for Natural Cycles Fertility App - a 100.1× gap. Flo Cycle & Period Tracker's App Store downloads are estimated from 1.9M ratings × the standard 1:75 ratio. Natural Cycles Fertility App's App Store downloads are estimated from 29K ratings.
Are Flo Cycle & Period Tracker and Natural Cycles Fertility App in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Flo Cycle & Period Tracker and Natural Cycles Fertility App offer? v
Flo Cycle & Period Tracker: IAP range 4 tiers detected. Natural Cycles Fertility App: IAP range 4 tiers detected. Flo Cycle & Period Tracker runs a "Subscription (~$11.49/mo) · calibrated by US grossing rank #82" monetization model; Natural Cycles Fertility App runs "Subscription (~$12.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Flo Cycle & Period Tracker or Natural Cycles Fertility App? v
Natural Cycles Fertility App edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Flo Cycle & Period Tracker 1.9M ratings, Natural Cycles Fertility App 29K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Flo Cycle & Period Tracker vs Natural Cycles Fertility App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.51M for Flo Cycle & Period Tracker and $339.1K for Natural Cycles Fertility App are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Flo Cycle & Period Tracker or Natural Cycles Fertility App to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.