← Check another app
Flo Cycle & Period Tracker icon

Flo Cycle & Period Tracker App Store Revenue Estimate

FLO HEALTH UK LIMITED · Health & Fitness

Flo is a science-backed period tracker, ovulation tracker, fertility, and pregnancy app used by over 460 million* women worldwide. Whether you’re tracking your period (regular or irregular), trying to conceive, following changes to your ba…

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 40
REV.NOW
Flo Cycle & Period Tracker icon
Flo Cycle & Period Tracker earns about
$17.12M/month
range $9.42M – $24.82M · $205.44M/year
Live data · refreshed every hour
Per Day
$570.7K
$313.9K – $827.4K
Per Week
$3.99M
$2.20M – $5.79M
Per Month
$17.12M
$9.42M – $24.82M
Per Year
$205.44M
$112.99M – $297.88M
Lifetime
$513.59M
$282.47M – $744.70M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Flo Cycle & Period Tracker

Auto-generated from this app's real revenue ($17.12M/month · $205.44M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$11.49/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • zero-friction onboarding (open app → tap → result)

⚡ Improve / fix

  • subscription is $11.49/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Flo Cycle & Period Tracker is at $11.49/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Flo Cycle & Period Tracker for 30 days - here's what I'd do differently"
  • "Why Flo Cycle & Period Tracker costs $11.49/mo when ours costs $6.89"
  • "The health & fitness app Flo Cycle & Period Tracker won't tell you these 3 things"

Monetization

Subscription (~$11.49/mo) · calibrated by US grossing rank #96
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
1.1M
315.2M installs · 25.9% active · 1.3% pay
In-App Purchases 4
  • Annualest. Flo Birth Control Reminder $43.99 /year ~$3.67/mo
  • Annualest. Flo Pregnancy Tracker $49.99 /year ~$4.17/mo
  • Subscription Flo Premium5 tiers $1.99 – $59.99 range
  • Subscription Flo Ovulation & Health tracker2 tiers $11.49 – $14.99 range
4 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
9.104.0
Released
Oct 3, 2015
Last Updated
May 6, 2026
File Size
259.3 MB
Required OS
16.0
Content Rating
12+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
Danish, English, Finnish, French, German, Indonesian, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian, Vietnamese
Developer
FLO HEALTH UK LIMITED

What's new in v9.104.0

Dear Flo Community,
This is a technical update that helps us improve our app and make performance even better.
Thank you for updating!
Always yours,
The Flo Team
P.S.: If you like our app, please don’t hesitate to rate and review us

Fun Numbers - share these

$7
every second
$396
every minute
$23.8K
every hour
$570.7K
every day
  • ☕ Buys 114K $5 coffees every day
  • 👨‍💻 Pays for 1K senior engineer salaries per year
  • 🚗 Earns enough for 5K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
315.2M
estimated from 1,854,132 ratings
Active Users (MAU est.)
81.6M
25.9% of installs · HEALTH_AND_FITNESS category benchmark
US Grossing Rank
#96
Live from App Store top-grossing chart
Monetization
Subscription (~$11.49/mo) · calibrated by US grossing rank #96

Rating Distribution

5★
1.6M
4★
140K
3★
52K
2★
18K
1★
40K

Compare Flo Cycle & Period Tracker or explore similar apps

Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Flo Cycle & Period Tracker

How much money does Flo Cycle & Period Tracker make on the App Store?
Flo Cycle & Period Tracker has an estimated App Store revenue of $17.12M per month (~$205.44M per year, $570.7K per day) with a likely range of $9.42M to $24.82M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Flo Cycle & Period Tracker get?
Apple does not publish exact App Store download counts. Using public ratings (1.9M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 315.2M total iOS downloads for Flo Cycle & Period Tracker - and roughly 81.6M monthly active users on iPhone and iPad.
Is Flo Cycle & Period Tracker a top grossing iOS app and what is its App Store rank?
Flo Cycle & Period Tracker is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Flo Cycle & Period Tracker compares to other highest-grossing iPhone and iPad apps.
How is Flo Cycle & Period Tracker App Store revenue estimated?
Rev.now estimates Flo Cycle & Period Tracker App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Flo Cycle & Period Tracker offer on iOS?
Flo Cycle & Period Tracker offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Flo Cycle & Period Tracker App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Flo Cycle & Period Tracker side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Flo Cycle & Period Tracker?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Flo Cycle & Period Tracker. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.