GLAM - Dating & Romance vs Instagram
GLAM - Dating & Romance
Cupist Inc.
Google Play
$204.0K/mo
~$2.45M/yr · 4.3M installs
VS
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
Revenue winner
Instagram wins
+18259% vs other
Installs winner
Instagram wins
+174186% vs other
MAU winner
Instagram wins
+21906% vs other
Rating winner
Instagram wins
+28% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 184× more per month than GLAM - Dating & Romance - $37.45M vs $204.0K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $13.53/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs GLAM - Dating & Romance's ~4.3M - 1742.9× the funnel top.
- Better app store reviews. Instagram sits at 4.02★ vs 3.13★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
GLAM - Dating & Romance
vs
Instagram
Monthly revenue (est.)?
$204.0K
▶
$37.45M
Annual revenue (est.)
$2.45M
▶
$449.46M
Lifetime installs (est.)
4.3M
▶
7.5B
Monthly active users (est.)?
847K
▶
186.3M
App Store rating
3.13★
▶
4.02★
Total ratings
64K
▶
167.6M
US grossing rank
-
=
-
Cheapest monthly sub
$13.53
◀
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Mar 10, 2016
- Last updated
- Apr 13, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 6.1.0
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
GLAM - Dating & Romance trajectory
Instagram trajectory
FAQ
Which makes more money, GLAM - Dating & Romance or Instagram? v
Instagram earns about $37.45M per month, while GLAM - Dating & Romance earns about $204.0K. That is a 183.6× revenue gap (~$37.25M more per month for Instagram). Annual revenue: GLAM - Dating & Romance ≈ $2.45M/year, Instagram ≈ $449.46M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GLAM - Dating & Romance or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 4.3M for GLAM - Dating & Romance - a 1742.9× gap. GLAM - Dating & Romance reports 1,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are GLAM - Dating & Romance and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do GLAM - Dating & Romance and Instagram offer? v
GLAM - Dating & Romance: IAP range $0.99 - $184.99 per item. Instagram: IAP range $0.19 - $10,000.00 per item. GLAM - Dating & Romance runs a "Subscription (~$13.53/mo)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, GLAM - Dating & Romance or Instagram? v
Instagram edges ahead with ★ 4.0 vs ★ 3.1 (gap of 0.9 stars). Rating volume: GLAM - Dating & Romance 450 ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GLAM - Dating & Romance vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $204.0K for GLAM - Dating & Romance and $37.45M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GLAM - Dating & Romance or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.