Goblin Tools vs Mullvad VPN

Goblin Tools

Skyhook
App Store
$18.7K/mo
~$224.8K/yr · 235K installs
VS

Mullvad VPN

Mullvad VPN AB
App Store
$1.6K/mo
~$18.9K/yr · 110K installs
Revenue winner Goblin Tools wins +1090% vs other
Installs winner Goblin Tools wins +114% vs other
MAU winner Goblin Tools wins +46% vs other
Rating winner Goblin Tools wins +15% vs other

Why Goblin Tools is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Goblin Tools earns roughly 12× more per month than Mullvad VPN - $18.7K vs $1.6K.
  2. Bigger install base. Goblin Tools has ~235K lifetime installs vs Mullvad VPN's ~110K - 2.1× the funnel top.
  3. Better app store reviews. Goblin Tools sits at 4.78★ vs 4.14★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Goblin Tools report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Goblin Tools
vs
Mullvad VPN
Monthly revenue (est.)?
$18.7K
$1.6K
Annual revenue (est.)
$224.8K
$18.9K
Lifetime installs (est.)
235K
110K
Monthly active users (est.)?
18K
12K
App Store rating
4.78★
4.14★
Total ratings
3K
1K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
4 tiers

Goblin Tools

Skyhook
App Store
Category
Utilities
Price
USD2.99
Released
May 31, 2023
Last updated
Jun 23, 2023
File size
0.6 MB
Content rating
4+
Version
1.1
Languages
English
View full Goblin Tools report →

Mullvad VPN

Mullvad VPN AB
App Store
Category
Utilities
Price
Free
Released
Apr 8, 2020
Last updated
Jun 26, 2026
File size
46.8 MB
Content rating
4+
Version
2026.3
Languages
MY, Danish, Dutch, English, Finnish, French +15 more
View full Mullvad VPN report →

Goblin Tools trajectory

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Mullvad VPN trajectory

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FAQ

Which makes more money, Goblin Tools or Mullvad VPN? v
Goblin Tools earns about $18.7K per month, while Mullvad VPN earns about $1.6K. That is a 11.9× revenue gap (~$17.2K more per month for Goblin Tools). Annual revenue: Goblin Tools ≈ $224.8K/year, Mullvad VPN ≈ $18.9K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Goblin Tools or Mullvad VPN? v
Goblin Tools leads with about 235K estimated downloads vs 110K for Mullvad VPN - a 2.1× gap. Goblin Tools's App Store downloads are estimated from 3K ratings × the standard 1:75 ratio. Mullvad VPN's App Store downloads are estimated from 1K ratings.
Are Goblin Tools and Mullvad VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Goblin Tools and Mullvad VPN offer? v
Goblin Tools: no IAP detected on the public listing. Mullvad VPN: IAP range 4 tiers detected. Goblin Tools runs a "Paid app ($2.99)" monetization model; Mullvad VPN runs "Free + one-time IAP (4 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Goblin Tools or Mullvad VPN? v
Goblin Tools edges ahead with ★ 4.8 vs ★ 4.1 (gap of 0.6 stars). Rating volume: Goblin Tools 3K ratings, Mullvad VPN 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Goblin Tools vs Mullvad VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $18.7K for Goblin Tools and $1.6K for Mullvad VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Goblin Tools or Mullvad VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.