Google vs Mullvad VPN
Google
App Store
$2.44M/mo
~$29.33M/yr · 803.7M installs
VS
Mullvad VPN
Mullvad VPN AB
App Store
$1.6K/mo
~$18.7K/yr · 109K installs
Revenue winner
Google wins
+156351% vs other
Installs winner
Google wins
+738064% vs other
MAU winner
Google wins
+58692% vs other
Rating winner
Google wins
+12% vs other
Why Google is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Google earns roughly 1565× more per month than Mullvad VPN - $2.44M vs $1.6K.
- Subscription model. Google runs a $19.99/mo subscription that compounds; Mullvad VPN relies on one-shot IAP or ads.
- Bigger install base. Google has ~803.7M lifetime installs vs Mullvad VPN's ~109K - 7381.6× the funnel top.
- More monetization surfaces. Google runs 6 IAP tiers vs 4 - more chances to convert users at the right price.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Google
vs
Mullvad VPN
Monthly revenue (est.)?
$2.44M
◀
$1.6K
Annual revenue (est.)
$29.33M
◀
$18.7K
Lifetime installs (est.)
803.7M
◀
109K
Monthly active users (est.)?
7.2M
◀
12K
App Store rating
4.65★
◀
4.14★
Total ratings
4.7M
◀
1K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
No sub
IAP tiers detected
6 tiers
◀
4 tiers
- Category
- Utilities
- Price
- Free
- Released
- Feb 12, 2019
- Last updated
- Jun 22, 2026
- File size
- 413.1 MB
- Content rating
- 17+
- Version
- 426.2
- Languages
- Arabic, BN, Bulgarian, Catalan, Croatian, Czech +36 more
- Category
- Utilities
- Price
- Free
- Released
- Apr 8, 2020
- Last updated
- Apr 21, 2026
- File size
- 46.3 MB
- Content rating
- 4+
- Version
- 2026.2
- Languages
- MY, Danish, Dutch, Finnish, French, German +14 more
Google trajectory
Mullvad VPN trajectory
FAQ
Which makes more money, Google or Mullvad VPN? v
Google earns about $2.44M per month, while Mullvad VPN earns about $1.6K. That is a 1564.5× revenue gap (~$2.44M more per month for Google). Annual revenue: Google ≈ $29.33M/year, Mullvad VPN ≈ $18.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Google or Mullvad VPN? v
Google leads with about 803.7M estimated downloads vs 109K for Mullvad VPN - a 7381.6× gap. Google's App Store downloads are estimated from 4.7M ratings × the standard 1:75 ratio. Mullvad VPN's App Store downloads are estimated from 1K ratings.
Are Google and Mullvad VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Google and Mullvad VPN offer? v
Google: IAP range 6 tiers detected. Mullvad VPN: IAP range 4 tiers detected. Google runs a "Subscription (~$9.99/mo)" monetization model; Mullvad VPN runs "Free + one-time IAP (4 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Google or Mullvad VPN? v
Google edges ahead with ★ 4.6 vs ★ 4.1 (gap of 0.5 stars). Rating volume: Google 4.7M ratings, Mullvad VPN 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Google vs Mullvad VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.44M for Google and $1.6K for Mullvad VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Google or Mullvad VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.