GOV.UK One Login vs Tape Measure™
GOV.UK One Login
Government Digital Service
App Store
$0/mo
~$0/yr · 164K installs
VS
Tape Measure™
Level Labs, LLC
App Store
$352.2K/mo
~$4.23M/yr · 9.4M installs
Revenue winner
Tape Measure™ wins
+35218800% vs other
Installs winner
Tape Measure™ wins
+5634% vs other
MAU winner
Tape Measure™ wins
+5634% vs other
Rating winner
Tape Measure™ wins
+0% vs other
Why Tape Measure™ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Tape Measure™ earns roughly 352188× more per month than GOV.UK One Login - $352.2K vs $0.
- Subscription model. Tape Measure™ runs a $9.99/mo subscription that compounds; GOV.UK One Login relies on one-shot IAP or ads.
- Bigger install base. Tape Measure™ has ~9.4M lifetime installs vs GOV.UK One Login's ~164K - 57.3× the funnel top.
→ Find more apps with this revenue gap · Full Tape Measure™ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
GOV.UK One Login
vs
Tape Measure™
Monthly revenue (est.)?
$0
▶
$352.2K
Annual revenue (est.)
$0
▶
$4.23M
Lifetime installs (est.)
164K
▶
9.4M
Monthly active users (est.)?
19K
▶
1.1M
App Store rating
4.41★
▶
4.43★
Total ratings
2K
▶
86K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$9.99
IAP tiers detected
0 tiers
▶
1 tiers
- Category
- Utilities
- Price
- Free
- Released
- Jun 9, 2025
- Last updated
- Apr 29, 2026
- File size
- 44.5 MB
- Content rating
- 4+
- Version
- 1.21.0
- Languages
- English, CY
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Apr 10, 2026
- File size
- 46.6 MB
- Content rating
- 4+
- Version
- 4.10
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
GOV.UK One Login trajectory
Tape Measure™ trajectory
FAQ
Which makes more money, GOV.UK One Login or Tape Measure™? v
Tape Measure™ earns about $352.2K per month, while GOV.UK One Login earns about $0. That is a ∞× revenue gap (~$352.2K more per month for Tape Measure™). Annual revenue: GOV.UK One Login ≈ $0/year, Tape Measure™ ≈ $4.23M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, GOV.UK One Login or Tape Measure™? v
Tape Measure™ leads with about 9.4M estimated downloads vs 164K for GOV.UK One Login - a 57.3× gap. GOV.UK One Login's App Store downloads are estimated from 2K ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 86K ratings.
Are GOV.UK One Login and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do GOV.UK One Login and Tape Measure™ offer? v
GOV.UK One Login: no IAP detected on the public listing. Tape Measure™: IAP range 1 tiers detected. GOV.UK One Login runs a "No App Store revenue (monetizes off-store)" monetization model; Tape Measure™ runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, GOV.UK One Login or Tape Measure™? v
Tape Measure™ edges ahead with ★ 4.4 vs ★ 4.4 (gap of 0.0 stars). Rating volume: GOV.UK One Login 2K ratings, Tape Measure™ 86K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these GOV.UK One Login vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for GOV.UK One Login and $352.2K for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare GOV.UK One Login or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.