Hallmark+ vs Hallmark+
Hallmark+
Hallmark Labs, LLC
App Store
$78.7K/mo
~$945.0K/yr · 1.3M installs
VS
Hallmark+
Crown Media Holdings Inc.
Google Play
$50.5K/mo
~$606.1K/yr · 1.2M installs
Revenue winner
Hallmark+ wins
+56% vs other
Installs winner
Hallmark+ wins
+7% vs other
MAU winner
Hallmark+ wins
+131% vs other
Rating winner
Hallmark+ wins
+30% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 2× more per month than Hallmark+ - $78.7K vs $50.5K.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $17.87/mo - converts a higher % of free users.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 0 - more chances to convert users at the right price.
- Better app store reviews. Hallmark+ sits at 4.25★ vs 3.27★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Hallmark+
Monthly revenue (est.)?
$78.7K
◀
$50.5K
Annual revenue (est.)
$945.0K
◀
$606.1K
Lifetime installs (est.)
1.3M
◀
1.2M
Monthly active users (est.)?
365K
◀
158K
App Store rating
4.25★
◀
3.27★
Total ratings
12K
▶
14K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$17.87
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Jun 10, 2026
- File size
- 70.4 MB
- Content rating
- 12+
- Version
- 8.161.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Sep 5, 2014
- Last updated
- Jun 3, 2026
- File size
- -
- Content rating
- Teen
- Version
- 8.106.0
- Languages
- -
Hallmark+ trajectory
Hallmark+ trajectory
FAQ
Which makes more money, Hallmark+ or Hallmark+? v
Hallmark+ earns about $78.7K per month, while Hallmark+ earns about $50.5K. That is a 1.6× revenue gap (~$28.2K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $945.0K/year, Hallmark+ ≈ $606.1K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Hallmark+? v
Hallmark+ leads with about 1.3M estimated downloads vs 1.2M for Hallmark+ - a 1.1× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Hallmark+ reports 1,000,000+ installs on Google Play.
Are Hallmark+ and Hallmark+ in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Hallmark+ offer? v
Hallmark+: IAP range 7 tiers detected. Hallmark+: IAP range $3.99 - $79.99 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Hallmark+ runs "Subscription (~$17.87/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Hallmark+? v
Hallmark+ edges ahead with ★ 4.2 vs ★ 3.3 (gap of 1.0 stars). Rating volume: Hallmark+ 12K ratings, Hallmark+ 6K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Hallmark+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.7K for Hallmark+ and $50.5K for Hallmark+ are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Hallmark+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.