Hallmark+ vs Apple TV: Shows, Movies & More
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
Apple TV: Shows, Movies & More
Apple
Google Play
$1.20M/mo
~$14.37M/yr · 23.4M installs
Revenue winner
Apple TV: Shows, Movies & More wins
+1427% vs other
Installs winner
Apple TV: Shows, Movies & More wins
+1701% vs other
MAU winner
Apple TV: Shows, Movies & More wins
+447% vs other
Rating winner
Apple TV: Shows, Movies & More wins
+3% vs other
Why Apple TV: Shows, Movies & More is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Apple TV: Shows, Movies & More earns roughly 15× more per month than Hallmark+ - $1.20M vs $78.4K.
- Premium pricing. Apple TV: Shows, Movies & More charges $44.70/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
- Bigger install base. Apple TV: Shows, Movies & More has ~23.4M lifetime installs vs Hallmark+'s ~1.3M - 18.0× the funnel top.
→ Find more apps with this revenue gap · Full Apple TV: Shows, Movies & More report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Apple TV: Shows, Movies & More
Monthly revenue (est.)?
$78.4K
▶
$1.20M
Annual revenue (est.)
$941.3K
▶
$14.37M
Lifetime installs (est.)
1.3M
▶
23.4M
Monthly active users (est.)?
364K
▶
2.0M
App Store rating
4.26★
▶
4.37★
Total ratings
12K
◀
9K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$44.70
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Nov 3, 2020
- Last updated
- Mar 25, 2026
- File size
- -
- Content rating
- Teen
- Version
- 16.2.0
- Languages
- -
Hallmark+ trajectory
Apple TV: Shows, Movies & More trajectory
FAQ
Which makes more money, Hallmark+ or Apple TV: Shows, Movies & More? v
Apple TV: Shows, Movies & More earns about $1.20M per month, while Hallmark+ earns about $78.4K. That is a 15.3× revenue gap (~$1.12M more per month for Apple TV: Shows, Movies & More). Annual revenue: Hallmark+ ≈ $941.3K/year, Apple TV: Shows, Movies & More ≈ $14.37M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Apple TV: Shows, Movies & More? v
Apple TV: Shows, Movies & More leads with about 23.4M estimated downloads vs 1.3M for Hallmark+ - a 18.0× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Apple TV: Shows, Movies & More reports 10,000,000+ installs on Google Play.
Are Hallmark+ and Apple TV: Shows, Movies & More in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Apple TV: Shows, Movies & More offer? v
Hallmark+: IAP range 7 tiers detected. Apple TV: Shows, Movies & More: IAP range $9.99 - $199.99 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Apple TV: Shows, Movies & More runs "Subscription (~$44.70/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Apple TV: Shows, Movies & More? v
Apple TV: Shows, Movies & More edges ahead with ★ 4.4 vs ★ 4.3 (gap of 0.1 stars). Rating volume: Hallmark+ 12K ratings, Apple TV: Shows, Movies & More 441 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Apple TV: Shows, Movies & More revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $1.20M for Apple TV: Shows, Movies & More are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Apple TV: Shows, Movies & More to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.