Hallmark+ vs CoupleLens
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
CoupleLens
FUTURE GENERATOR PTE. LTD.
Google Play
$107.7K/mo
~$1.29M/yr · 3.4M installs
Revenue winner
CoupleLens wins
+37% vs other
Installs winner
CoupleLens wins
+165% vs other
MAU winner
CoupleLens wins
+30% vs other
Rating winner
Hallmark+ wins
+426% vs other
Why CoupleLens is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Premium pricing. CoupleLens charges $8.81/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
- Bigger install base. CoupleLens has ~3.4M lifetime installs vs Hallmark+'s ~1.3M - 2.6× the funnel top.
→ Find more apps with this revenue gap · Full CoupleLens report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
CoupleLens
Monthly revenue (est.)?
$78.4K
▶
$107.7K
Annual revenue (est.)
$941.3K
▶
$1.29M
Lifetime installs (est.)
1.3M
▶
3.4M
Monthly active users (est.)?
364K
▶
471K
App Store rating
4.26★
◀
-
Total ratings
12K
◀
0
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$8.81
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Jan 5, 2026
- Last updated
- Apr 24, 2026
- File size
- -
- Content rating
- Teen
- Version
- 1.1.1
- Languages
- -
Hallmark+ trajectory
CoupleLens trajectory
FAQ
Which makes more money, Hallmark+ or CoupleLens? v
CoupleLens earns about $107.7K per month, while Hallmark+ earns about $78.4K. That is a 1.4× revenue gap (~$29.3K more per month for CoupleLens). Annual revenue: Hallmark+ ≈ $941.3K/year, CoupleLens ≈ $1.29M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or CoupleLens? v
CoupleLens leads with about 3.4M estimated downloads vs 1.3M for Hallmark+ - a 2.6× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. CoupleLens reports 1,000,000+ installs on Google Play.
Are Hallmark+ and CoupleLens in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and CoupleLens offer? v
Hallmark+: IAP range 7 tiers detected. CoupleLens: IAP range $1.99 - $38.99 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; CoupleLens runs "Subscription (~$8.81/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or CoupleLens? v
Hallmark+ edges ahead with a higher overall score (gap of 4.3 stars). Rating volume: Hallmark+ 12K ratings, CoupleLens 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs CoupleLens revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $107.7K for CoupleLens are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or CoupleLens to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.